PEMBERDAYAAN MASARAKAT MELALUI PEMERDAYAAN MASYARAKAT MELALUI 77 LESEHAN

77 Lesehan is a business engaged in FNB which is located in the Selorejo Ngantang reservoir tourism area and is on the Malang - Kediri connecting route. This business serves traditional food in the form of heavy meals and snacks which are packed with natural nuances because the location of this business is flanked by mountains and can see the Selorejo reservoir from the business location. The purpose of this business is to obtain profits for business owners and empower people in the Ngantang area to be able to be absorbed in the labor market through the established MSMEs so as to reduce the unemployment rate in the Ngantang District area. The analysis method used in this research is descriptive with a case study method which in its presentation uses tables, figures, data and other supporters. The results of this study show that there is a positive relationship between the existence of 77 Lesehan and community empowerment in the Ngantang District, this can be seen through the cooperation built by 77 Lesehan with fishermen, local farmers, and human resources who participate in this business purely from the local population. It can be concluded that this business is in the feasible category to be developed, this is related to the vision and mission of the business which can help contribute to economic growth in Indonesia, especially in the Ngantang District of Malang Regency, East Java.