ANALISIS PENDAPATAN USAHA KAMBING PERAH DAN SALURAN PEMASARAN SUSU DI SUKMA JAYA FARM DESA PONDOKAGUNG KECAMATAN KASEMBON KABUPATEN MALANG

Peranakan Etawa (PE) goats are widely kept by farmers but the milk production itself is not optimal, the milk production of Peranakan Etawa (PE) goats itself has an average of 857.3 ml / head / day. The purpose of this study was to determine the income analysis and marketing channels at Sukma Jaya Farm. The method used to determine the sample in this study is the case study method. The sampling method is to collect main data regarding business feasibility analysis and milk marketing through interviews with farmers. The data used in compiling this research are primary and secondary data. The data analysis method used in this research is quantitative analysis. Quantitative analysis is used to describe the calculation of production costs, income, and financial analysis. The data obtained is presented in tabular form to make it easier to analyze the data obtained. The results showed that the income analysis of Sukma Jaya Farm's peranakan etawa (PE) goat farming business was obtained from the difference in total revenue of Rp36,800,000 with total costs of Rp9,567,357 resulting in an income of Rp27,232,643 for one month and the marketing channel of Sukma Jaya Farm's PE goat farming business products, namely dairy goat milk, there are two patterns used, namely: (a) breeder-consumer, (b) breeder-distributor-consumer.