KAJIAN EFEKTIVITAS ELECTRONIC WORDS OF MOUTH (E-WOM) DAN PENERAPAN MEDIA SOCIAL MARKETING TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN PELANGGAN (Studi Pada PT. Gajah Mada Sukses Tritunggal)

This research delves into the effectiveness of Electronic Words of Mouth (E-WOM) and the implementation of social media marketing in influencing purchasing decisions at PT. Gajah Mada Sukses Tritunggal. The background reveals the significance of marketing in understanding customer needs and fostering relationships. The company's utilization of Instagram, TikTok, and WhatsApp as marketing tools is explored, emphasizing the shift from traditional canvassing to digital strategies. The study draws from the firsthand experience of the author's involvement in the COE (Center of Excellence) internship program, providing insights gained through direct interaction with consumers. The scriptpreneur titled "A Study on the Effectiveness of E-WOM and the Implementation of Social Media Marketing on Purchasing Decisions at PT. Gajah Mada Sukses Tritunggal" seeks to analyze the impact of modern marketing approaches on the company's business dynamics. The findings aim to contribute valuable insights for businesses navigating the evolving landscape of digital marketing.