Perancangan Ulang Desain Antarmuka Sistem Informasi dan Pembelian Paket Tour and Travel Menggunakan Metode Design Thinking (Studi Kasus: Share Tour and Travel)

Share Tour and Travel is a business from CV Mitra Share which operates in the tourism travel agency sector as a means of facilitating travel plans located in Malang City, East Java. Share Tour and Travel has an information system media, namely a website, but it is felt that it is still not successful in meeting user expectations. Poor user experience, an unattractive display, and a lack of information that users need are problems that are often felt. Based on these problems, the solution provided is redesigning the interface design of the Share Tour and Travel website using the Design Thinking method with the final result being a high-fidelity prototype. Design Thinking is an iterative cycle that aims to understand users, challenge existing assumptions, and revisit the problem at hand. Design Thinking involves several stages, namely: Empathize, Define, Ideate, Prototype, and Test. Testing was carried out using the single ease question method. From the results of tests carried out between the old website and the new website, a very significant increase in the level of user experience can be seen. If previously you got an average score of 2.2 on the old website, after redesigning the website interface design, the average score obtained increased to 6.63 on a Likert scale of 1 to 7. This increase shows that the new website interface design it's easier to use and the overall experience is better.