Pengaruh Sales Promotion, Kepercayaan dan E-Service Quality Terhadap Keputusan Pembelian Online di Tokopedia

Septyarini, Aulya Marwah (2024) Pengaruh Sales Promotion, Kepercayaan dan E-Service Quality Terhadap Keputusan Pembelian Online di Tokopedia. Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

This research was conducted to determine and analyze the influence of sales promotion, trust and e-service quality on online purchasing decisions. This research used quantitative methods. The data collection technique in this research uses a questionnaire. A sample of 190 was carried out using purposive sampling. Multiple linear regression analysis technique. The research results found that sales promotion had a positive and significant effect on purchasing decisions, trust had a positive and significant effect on purchasing decisions and e-service quality had a positive and significant effect on purchasing decisions.

Item Type: Thesis (Undergraduate)
Student ID: 201910160311511
Keywords: Sales promotion, trust and e-service quality on online purchasing decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 201910160311511 aulyamarwah07
Date Deposited: 15 Feb 2024 07:57
Last Modified: 15 Feb 2024 07:57
URI: https://eprints.umm.ac.id/id/eprint/3895

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