EVALUASI KOMUNIKASI PEMASARAN (WORD OF MOUTH) YANG BERDAYA SAING PADA EVENT ORGANIZER PT SPARKLING GLOBAL CORPORINDO

Saniyah, Allia Hidayatus (2024) EVALUASI KOMUNIKASI PEMASARAN (WORD OF MOUTH) YANG BERDAYA SAING PADA EVENT ORGANIZER PT SPARKLING GLOBAL CORPORINDO. Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

This research aims to find out word of mouth marketing communication strategies to increase the competitiveness of event organizer PT Sparkling Global Corporindo. This research was conducted at PT Sparkling Global Corporindo, the type of research used was descriptive with a qualitative approach. Data collection was carried out in three ways, namely, the first method using interviews with internal Sparkling parties and interviews with external Sparkling parties who had collaborated previously, the second method using observation or direct observation when the research was carried out, the last method using documentation. The data analysis method is carried out in three stages, namely data reduction, data presentation and drawing conclusions. The results of this research are that word of mouth as a marketing communication media has been effectively carried out so far by Sparkling's external and internal parties. Positive dissemination of information by external parties or partners who have collaborated with Sparkling is able to attract the interest of new clients, especially corporates, to collaborate with Sparkling.

Item Type: Thesis (Undergraduate)
Student ID: 202010160311532
Keywords: Word of Mouth, Competitiveness, Event Organizer
Subjects: H Social Sciences > HB Economic Theory
L Education > LB Theory and practice of education
Z Bibliography. Library Science. Information Resources > ZA Information resources
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4050 Electronic information resources
Z Bibliography. Library Science. Information Resources > ZA Information resources > ZA4450 Databases
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 202010160311532 alliasan01
Date Deposited: 13 Feb 2024 01:31
Last Modified: 13 Feb 2024 01:31
URI: https://eprints.umm.ac.id/id/eprint/3822

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