PENGARUH PRODUCT REVIEW DAN GARANSI DALAM MEMBENTUK BRAND AWARENESS PADA LAPTOP AXIOO PONGO

Brand awareness is one of the key aspects in the success of a product. Brand awareness is one of the foundations for forming a brand image in the minds of consumers. This research aims to determine the influence of product reviews on brand awareness on Axioo Pongo laptops, determine the influence of warranties on brand awareness on Axioo Pongo laptops, and determine the influence of product reviews and warranties on brand awareness on Axioo Pongo laptops. This research was conducted on Instagram followers of the Calosastore Malang. The method used in this research is quantitative. The approach used in this research is a descriptive approach. This research uses multiple linear regression analysis methods. The tool used to test instruments and process data is the SPSS 26 program. The results of this research are that product reviews have a partially significant effect on Axioo Pongo brand awareness, warranties have a partially significant effect on Axioo Pongo brand awareness, and product reviews and warranties have a partially significant effect. simultaneously on Axioo Pongo brand awareness.