PENGARUH TERPAAN MEDIA INSTAGRAM @Ecinos.id TERHADAP INSPIRASI KREATIVITAS MAHASISWA (Studi pada Mahasiswa Ilmu Komunikasi Angkatan 2019 Universitas Muhammadiyah Malang)

Putri, Nabila Dewi Kartika (2024) PENGARUH TERPAAN MEDIA INSTAGRAM @Ecinos.id TERHADAP INSPIRASI KREATIVITAS MAHASISWA (Studi pada Mahasiswa Ilmu Komunikasi Angkatan 2019 Universitas Muhammadiyah Malang). Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

Instagram among students encourages them to create and get creative ideas or new things. One account that makes researchers interested in researching is the @Ecinos.id account which provides inspiration for Instagram users, especially students. The purpose of this study is to determine the effect of Instagram media @ecinos.id on inspiring student creativity.

This study uses a quantitative approach and a positivism paradigm. The population in this study were students of communication science class 2019 UMM who were selected by simple random sampling technique. Data collection in this study used a questionnaire (google form) by testing the hypothesis using the t test and simple linear regression test with the spss tool. The results of this study state that there is an influence between variable (X) the influence of Instagram social media @ecinos.id on variable (Y) student inspiration as evidenced by the t test with a sig value <0.05 and an influence level of 63% as evidenced by the coefficient of determination. Thus, the other 37% results are influenced by other things that are not used in this study.

Item Type: Thesis (Undergraduate)
Student ID: 201910040311321
Keywords: Influence, Instagram, Inspiration, Student Creativity
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 201910040311321 naabilaa01
Date Deposited: 29 Jan 2024 09:17
Last Modified: 29 Jan 2024 09:17
URI: https://eprints.umm.ac.id/id/eprint/3123

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