PENGARUH TAYANGAN ATAP NEGERI DI KANAL YOUTUBE FIERSA BESARI TERHADAP MINAT MENGIKUTI PENDAKIAN GUNUNG (Studi Pada Mahasiswa Fakultas Hukum Universitas Muhammadiyah Malang Angkatan 2022)

The aim of this research is to measure the influence of "Atap Negeri" Show on Fiersa Besari's YouTube Channel on the Interest in Participating in Mountain Climbing among Law Faculty Students of Muhammadiyah University of Malang, Class of 2022. This study provides deeper insights into the impact of new media, particularly YouTube content, on students' choices of recreational activities, especially in the context of mountain climbing. In an era where consumer behavior is increasingly influenced by digital content, this research employs a quantitative approach using correlation determination analysis techniques. Data were collected through the distribution of questionnaires using the Google Form platform.
The research results indicate a significant influence of the "Atap Negeri" show on the Fiersa Besari YouTube channel on the interest of students in participating in mountain climbing activities. The correlation between variables X and Y, representing the show and interest, has a Pearson Correlation value of 0.874 with a significance of 0.000 (p < 0.05). Thus, it can be concluded that there is a strong influence. Additionally, the determination value (R square) of 0.763 shows the extent to which variations in students' interest can be explained by the show. Therefore, the research hypothesis (H1) is accepted, while the null hypothesis (H0) is rejected. The content of the "Atap Negeri" show on YouTube Fiersa Besari can be used as a reference in shaping students' interest in mountain climbing activities.