PENGARUH PERSEPSI KEMUDAHAN DAN KEPERCAYAAN KONSUMEN TERHADAP PENGGUNAAN UANG ELEKTRONIK ( E-MONEY ) PADA APLIKASI OVO ( Studi Pada Mahasiswa Aktif Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Malang )

The aim of this research is to see whether perceived ease and trust influence the use of E-money on the OVO application. To see the results of the research, researchers used several methods to find out the results of the research, namely by using the Partial Least Square (PLS) method which is useful for explaining whether or not there is a relationship between latent variables. The results of this research show that consumers' perceptions of ease and trust have an influence on the use of E-money on the OVO application and it can be concluded that if the OVO application is felt to be easy to use and is believed to help all transaction activities, the OVO application will tend to be used by users.