STRATEGI PEMASARAN PRODUK TABUNGAN EMAS PADA PT. PEGADAIAN CABANG SIDOARJO

Kautsar, Chiesa Adam (2023) STRATEGI PEMASARAN PRODUK TABUNGAN EMAS PADA PT. PEGADAIAN CABANG SIDOARJO. Diploma thesis, Universitas Muhammadiyah Malang.

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Abstract

The purpose of this scientific study is to identify the promotional mix for gold savings services at the Sidoarjo branch of the pawnshop. The result of this study explain the promotional mix of PT Pegadaian Sidoarjo branch. The existence of promotion shows that the market potential for gold savings product is very large, but public awareness about the benefits of gold savings is still low. The conclusionof this research is that promotional strategy is an important key in increasing brand awareness and collaborating with influencers in the financial sector to provide positive testimonals about gold savings product

Item Type: Thesis (Diploma)
Student ID: 202010190511051
Keywords: Gold Savings, Promotion Planning
Subjects: H Social Sciences > HG Finance
Divisions: Directorate of Vocational Education > Diploma of Banking and Finance (61406)
Depositing User: 202010190511051 adamkautsar123
Date Deposited: 08 Dec 2023 06:11
Last Modified: 08 Dec 2023 06:11
URI: https://eprints.umm.ac.id/id/eprint/2105

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