PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Ekspedisi Wahana Express)

This research was conducted on customers of the company, with the aim of researching to know: (1) the impact of the quality of service on customer satisfaction, (2) the influence of the price in terms of customer satisfying, and (3) the dominant variables that affect the satisfaction of the customer. The study used a quantitative method approach, through scale range analysis and double linear regression analysis using the help of the SPSS 25 Program, and used as many as 140 respondents. This research uses non-probability sampling techniques with a purposive sampler approach. The results of the research resulted: (1) the quality of the service has a positive and significant impact on customer satisfaction, (2) the price has a negative and significant effect on client satisfaction and (3) the service quality is the dominant variable that affects customers satisfaction.