PENGARUH CITRA DESTINASI DAN FASILITAS WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN GENERASI Z (STUDI PADA OBJEK WISATA EDUKASI KAMPUNG SUSU DINASTY TULUNGAGUNG)

This research aims to examine the influence of destination image and tourist facilities on visiting decisions. The population in this study were all visitors to the Kampung Susu Dinasty village tour. By using a purposive sampling technique, a sample of 110 visitors was obtained. This method uses multiple linear regression with SPSS Version 27. The results of this study conclude that the image of tourist destinations and facilities partially has a significant effect on visiting decisions. In addition, based on the dominant test results, tourist facilities have a more dominant influence on visiting decisions than destination image.