PERILAKU KONSUMEN MAKANAN BERBAHAN BAKU JAGUNG (Zea Mays. L.) (Studi Kasus Pada Minimarket Alfamart Sumbersari Kabupaten Malang)

RINTI SUSANTI, VITA (2007) PERILAKU KONSUMEN MAKANAN BERBAHAN BAKU JAGUNG (Zea Mays. L.) (Studi Kasus Pada Minimarket Alfamart Sumbersari Kabupaten Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

One of the efforts to implement to food variety is in the form of diversification techniques of both snacks and productive food. Corn is a non-rice food in which has been developed well recently. The development of food industry mainly those which produces corn based food (Zea mays) is getting increase in demand in which it can be seen from those food stalls offering the similar food made of corn. Not only in a traditional footstall but this food made of corn are also available in supermarkets. This study aims at finding out the characteristics of the consumers who consume food made of corn and also it is aimed at finding out the factors which influence those consumers to consume food made from corn (Zea Mays. L). This study is conducted in Alfamart Sumbersari, Jl. Gajayana 19 Kav. 7 - Q Malang. The sampling method used is Accidental Sampling include 24 respondents. From the study, it is found out that those who consume a lot of food made from corn are women aged 17 – 20 years old in which they earn about Rp. 400.000 - 600.000. In the action of consumers these food, the consumers are relatively in numbers. They sometimes buy the branded on and sometimes not. The most favorite snack they have is Momogi Stick corn. From the study it is found out that the number of corn consumption involve food made from corn in which it is simultaneously affected by product variable ( ), price ( ), place of distribution ( ), promotion ( ) and social factors ( ), this shown by a significant value about 0,289 in which it is smaller in number from the error level of about 40 %. Partially, the factors affected the number of selling of food based corn are some variables in product ( ) and social factor variable ( ). This shown by a significant number of variable of 0,332 and the significant number of social variable that is about 0,398, of the error level of 40% . Partially, those two variables affect the corn sale of food used corn material

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 27 Jun 2012 08:17
Last Modified: 27 Jun 2012 08:17
URI: http://eprints.umm.ac.id/id/eprint/9933

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