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ANALISIS ISI KECENDERUNGAN MUATAN PESAN DALAM MAJALAH “PENGUSAHA” (Study Deskripsi pada “Rubrik Tetap” Edisi 62 bulan Juli 2006 )

Nurrahman, M. Alfian (2007) ANALISIS ISI KECENDERUNGAN MUATAN PESAN DALAM MAJALAH “PENGUSAHA” (Study Deskripsi pada “Rubrik Tetap” Edisi 62 bulan Juli 2006 ). Other thesis, University of Muhammadiyah Malang.


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A media that is consumed by many people can take effect and influence greatly to the perspective developed in the society at large, should also it should serve to give a message that is informative and educative and appropriate functions Other press. But often that happens the media even loss neutral and balanced manner, thus trapped into a certain interest bring to a trend based on interest or partisanship media them. This means that here is no longer create a work of journalistic value, weighted for the sake of news that is informative and educative, but the media instead try addressing a particular phenomenon to trick the public into thinking framework evenly from the efforts of certain information and issues / opinions are formed. Such a press Reality This often occurs at the possibility of various kinds of media, one of which is a magazine "Entrepreneur" which is a magazine that held up around the business world. As a news-oriented magazine about business and business around the world, not This magazine also rule out trapped in a situation that is very commercially from in considering the role of media as a function of the press is ideal. In connection with problems arising from the description of such a case, then in This study raises a question, whether the media serves as a media informative and educative or maybe just more for business purposes only. Or more simply, whether it has a tendency news magazine charged message of business, educational or informative. This is the subject of research, and focus studied in this magazine is "Rubrics and Equipment" on 62 July 2006 edition. To analyze the trend of the load message described in paragraph previously, researchers using content analysis methods, with the type of descriptive research quantitative approach. The scope of research are all contained within the rubric fixed magazine "Entrepreneur" edition of 62 July 2006. In this study, the unit of analysis is analyze a paragraph from tiaptiap news script presented in rubrikrubrik fixed , with the structure of categories such as business message, the message is instructive, and informative messages. Based on the results of the analysis has been done, the tendency of load a message from the script news script in rubrikrubrik remain in the magazine "Entrepreneur" edition of 62 July 2006, results are obtained from researchers based kategorikategorinya, among others; cargo Message business there are 179 paragraphs of 418 existing paragraph with the percentage of 42,823%, load educational message contained 76 paragraphs of 418 existing paragraph with the percentage of 18,182%, and informative message content contained a paragraph 163 of 418 existing paragraph with the percentage 38 995%. The results will be required reliability test, among others obtained Reliability coefficient 0.96 and if the value keterhandalan formula presented by Scoot 94%. Based on these categories, namely category business message, the category of educational messages, and category of informative messages, a tendency that often arises is the cargo business message. It can be concluded that the media is more likely to have a particular interest or for business purposes, where the media is not fully or properly functioning as mass media, this is because the interest to provide a dish news informative and educative still have a lower value than for the interests of business alone.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Zainul Afandi
Date Deposited: 27 Jun 2012 07:57
Last Modified: 27 Jun 2012 07:57

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