ANALISIS EFEKTIFITAS MEDIA PROMOSI PRODUK PADA TEH BOTOL SOSRO DAN TEH SARIWANGI (STUDI KASUS PADA MAHASISWA DI KOTA MALANG)

Adhi Prasetia, Panji (2009) ANALISIS EFEKTIFITAS MEDIA PROMOSI PRODUK PADA TEH BOTOL SOSRO DAN TEH SARIWANGI (STUDI KASUS PADA MAHASISWA DI KOTA MALANG). Other thesis, University of Muhammadiyah Malang.

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Abstract

Media is very important thing for good or service product. The existence of media able to make interest consumer to consume that product, even existence of media made as based business by company to support that own business. Many big companies consider that television advertisement and Internet is better in communicating their product to the consumer aspirant than others media, especially if distribution network of product had already in big scale. Television and Internet media able to perform interactive advertisement information as audiovisual that can attract attention many consumer and has large scope. In the development context of a product, role of advertisement just create public interest toward a brand (brand interest) or increase capability a product to be attention to the public (brand talk). Base on that background, researcher interest to conduct research about product promotion media used by product the SOSRO bottle tea and Sariwangi tea that can attract interest many students. In this research, researcher took the title “The Effectively Analysis of The Product Promotion Media at The Student (Case Study at The SOSRO Bottle Tea and Sariwangi Tea)” with promotion media used by audiovisual and visual media. At the research, analysis method used by researcher was descriptive method on variable of product, price, distribution, promotion or frequency level in consuming. Furthermore, each data interpretation variable uses likert scale. Determination method of location was conducted on purposive that was in Lowokwaru and Dau sub-district, Malang. Where in this location represents a center of student who stay in Malang. Thus, researcher focused at the region around campus, among others: Muhammadiyah University of Malang, University of Malang, Brawijaya University and National Technology Institution of Malang. Method used to get need data in this research was conducted by various ways, among others; questioner, interview and field observation. Data analysis in this research was conducted in three phases as follows; data reduction, data presentation and conclusion. From this research, able to be known comparison some indicator of promotion media was conducted by tea producer that was more effective media used by responder x was audiovisual. This assumed that promotion media used by SOSRO bottle tea and Sariwangi tea, audiovisual media more superior than visual media. Advertisement by television media is very possible to be watch by students because television is not expensive good; even it is primary need for most of students. While, Internet site service represents a responder facility to can access furthermore product provided by producer, moreover at this region had has many hotspot.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Anwar Jasin
Date Deposited: 22 Mar 2012 11:36
Last Modified: 22 Mar 2012 11:36
URI: http://eprints.umm.ac.id/id/eprint/987

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