STRATEGI PEMASARAN GUNA MENINGKATAN PENJUALAN IKAN “UD RUKUN JAYA”

Nurfatah, Endar Aris (2007) STRATEGI PEMASARAN GUNA MENINGKATAN PENJUALAN IKAN “UD RUKUN JAYA”. Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Marketing Strategy, Sales Increase ABSTRACT This research is a case study at UD Company. Pillars Jaya Dipati titled "Marketing Strategies In order to increase sales of Fish" UD. Pillars Jaya. The purpose of this study was to establish the company's marketing strategy UD fish. Pillars Jaya market sector in order to compete. The analytical tool used to find out what strategies can be executed by the UD company. Pillars Jaya, using analytical tools EFAS (EXTERNAL STRATEGIC ANALYSIS SUMMARY factors) and the IFAs (INTERNAL STRATEGIC ANALYSIS SUMMARY factors) to obtain and find out what strategies can be applied or implemented in the company. The results of analysis with analytical tools menggunakaan EFAS (External Strategic Factors Analysis Summary) and the IFAs (Internal Strategic Factors Analysis Summary), known to the business factors that external factors consisting of the opportunities and threats, while internal factors consist strengths and weaknesses. External environmental factor which is a chance the company is a supplier, demography, economy, and consumers, while the external factors that pose a threat to companies is the government, technology, competitors and suppliers. Environmental factors internal to the power company is the product and distribution, while the internal environmental factors of failure is promotion company and price. Based on analysis tools EFAS and IFAs from environmental factors external and internal environmental factors, can be formulated that the strategy could be applied diperusahaanUD. Pillars Jaya Dipati is market penetration strategy by doing the Slow Penetration. Where in the company's strategy to selling low pricing and promotions kegiataan low. Low price objective for the market to absorb products merangasang quickly resulting in increased sales, on the other hand sedaangkan company can keep the promotional costs remain low. While the net profit obtained enough.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 27 Jun 2012 06:56
Last Modified: 27 Jun 2012 06:56
URI: http://eprints.umm.ac.id/id/eprint/9868

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