“PENGARUH MARKETING MIX TERHADAP VOLUME PENJUALAN PADA PT. KUTAI TIMBER INDONESIA”

Nugroho, Tri Wahyu Esthu (2007) “PENGARUH MARKETING MIX TERHADAP VOLUME PENJUALAN PADA PT. KUTAI TIMBER INDONESIA”. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research represents study of case by using doubled Analysis Regression linier at PT. Kutai Timber of Indonesia with title "Influence of Marketing Mix of To Volume of Sale At PT. Kutai Timber Indonesia". Intention of this research is to know variable's marketing mix consisted of by product, price, promotion and channel of distribution to volume of at PT. Kutai Timber of Indonesia and to know variable marketing mix having dominant influence to volume of sale to volume of sale PT. Kutai Timber Indonesia. In research of technique of analysis used by test of regression by partial and test regression as a whole. Result of research of taken is existence of real influence from variable marketing mix to volume of sale at PT. Kutai Timber Indonesia, real influence shown with examination by stimulant from variable marketing mix that is product, price, channel of distribution and promotion to volume of sale plywood, where f value count/calculate > F Table at storey; level of mistake 5%. Proportion of a many from volume of sale of plywood which can be explained by variable's of equal to 76,1% what is addressed with coefficient determines (R2). From variable's marketing mix having an effect on to volume of sale is variable promotion, later; then the the mentioned by Standardized is Coefficient of Beta and T reckon from variable of promotion of larger ones in comparison with variable product, price, promotion and distribution. From result of research of writer suggest for PT. Kutai Timber of Indonesia to increase in variable's marketing mix, improvement of price have to be adapted for by a product quality, on the contrary improvement of channel of distribution added is agent and improvement of activity of promotion of plywood widely so that volume of sale of plywood mount. Improvement Partial (Test t) variable of promotion own T count/calculate biggest and as most dominant variable in influencing volume of sale plywood.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 27 Jun 2012 05:49
Last Modified: 27 Jun 2012 05:49
URI: http://eprints.umm.ac.id/id/eprint/9842

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