ANALISIS MODEL KOMUNIKASI HUMAS DALAM PENYULUHAN PERTANIAN SEBAGAI AKTIVITAS COMMUNITY DEVELOPMENT (Studi di Bagian SDM (Sumber Daya Manusia) Dinas Pertanian Kabupaten Lumajang)

Novandra S, Tutyan (2007) ANALISIS MODEL KOMUNIKASI HUMAS DALAM PENYULUHAN PERTANIAN SEBAGAI AKTIVITAS COMMUNITY DEVELOPMENT (Studi di Bagian SDM (Sumber Daya Manusia) Dinas Pertanian Kabupaten Lumajang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research was conducted in the departments of Agriculture Lumajang district, then ditetapkanlah HR (Human Resources) and Statistics as a place to study. In the human resources We have people (Actors) that makes planning and agricultural extension coordinate the Agricultural Extension Field (PPL) located in the working area Department of Agriculture Lumajang district. This study aims to analyze the communication model of public relations in extension activities especially agricultural extension activities as a form of community development especially in Lumajang district. As a form of state responsibility towards its citizens (State social responbility), agricultural extension course in public relations approach tujuannnya reached, where with the assumption that every organization in the sense of purpose wide would be much more accessible if the business achieve it also comes with public relations activities. This research was conducted in the departments of Agriculture Lumajang district, then ditetapkanlah HR (Human Resources) and Statistics as a place to study. In the human resources We have people (Actors) that makes planning and agricultural extension coordinate the Agricultural Extension Field (PPL) located in the working area Department of Agriculture Lumajang district. This study aims to analyze the communication model of public relations in extension activities especially agricultural extension activities as a form of community development especially in Lumajang district. As a form of state responsibility towards its citizens (State social responbility), agricultural extension course in humanitarian approach achieve its objectives, where the assumption that every organization in the sense of purpose wide would be much more accessible if the business achieve it also comes with public relations activities. As is well known that the communication process will result in a change. Will but not known in which direction and how the speed changes. Many changes caused by the communications that solve specific problems and appropriate communication was first designed in such a way that will produce more change large at a short period of time and have the nature to solve problems faced. To express an idea or ideas should also be assisted with the theories of humanitarian and communication so the message to be delivered can be accepted, understood, and responded positively by the public of the farmers. Concepts that can assist in making the spread of This information is AIDDA (Attention, Interest, Desire, Decision, Action) is the concept how the message delivered arouse interest, desire to grow, making decision to change. In practice the model of agricultural extension activities PR communications / PR is used is a two-way communication model. The purpose of two-way communication from both parties are is aiming to build for understanding, adapting to each other, as illustrated the communication model that is Two Way Symmetrical Public Relations to build mutual understanding (mutual understanding) between the organization and audience. Two-way communication model is used in agricultural extension as a model This two-way communication using ways educative and informative and persuasive means a solicitation or an appeal, not a compulsion for farmers to know, understand and want to be invited to improve the welfare of its own.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 27 Jun 2012 04:30
Last Modified: 27 Jun 2012 04:30
URI: http://eprints.umm.ac.id/id/eprint/9831

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