Aktifitas Humas PT GUDANG GARAM

Suciati, Eka (2010) Aktifitas Humas PT GUDANG GARAM. Other thesis, University of Muhammadiyah Malang.

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Abstract

Communications represent especial capital to execution or activity of public relations, where public relations meaning is all form of communication with its existing body or everybody with company or organization, communications having the character of reciprocal or this communication way two which represent especial characteristic of activity of public relations and this of vital importance and absolute there must be in activity of Public Relations, so created feedback become reference (reference) to adjustment / completion of step activity of next, and become base consideration of proffering of corrective rareness wisdom suggestions into and also go out by this management. The Research is constituted by social phenomenon of PT. Gudang Garam of Tbk, where biggest company in this Asia not yet old has public relations energy. Pursuant to the condition hence at research early obtained by conclusion that sub units level of SDM a Theory framework used to analyze result of this research is 1) Theory H. Fayol about public relations activity ( image and corporate building), ( crisis of facing), ( causes public promotion 2) theory of Cultip centre and ( publicity department activity process 3) theory of Katz & Robert Khan ( process the forwarding of information 4) Franc of Jefkins about domiciling public relations. This research has of place to in PT. Gudang Garam Salt, Tbk. Kediri, precisely [in] road; street stop by Gg II / I Kediri. Intention of this research is to know any kind of public relations activity of PT, Gudang Garam Salt, Tbk. Kediri.. Unit analyze in this research is Activity Public relations of PT Gudang Garam, Tbk. Kediri, which entire/all its employees public relations sub units amount to 14 people, amount of this research specified by using technique of snow ball. Technique data collecting which used in this research interview, observation, and Documentation. Method in this research descriptive research method Qualitative. Audit technique authenticity of data at this research use Triangulation of is source of. All this used to be can know how public relations activity of PT. Gudang Garam, Tbk. Kediri. From conducted by research is publicity department of PT. Gudang Garam , Tbk. Kediri can be obtained result of that public relations activity of PT. Gudang Garam, Tbk. Kediri cover: The protocols, social aid, data and documentation, braiding relation with company relationship and situating of public relations position, public relations put down sub units of SDM and of PU and less the existence of internal program clear relations regarding public relations activity. Activity of public relations always there in company of PT. Gudang Garam, Tbk. Though structurally don't have publicity department peculiarly.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 Mar 2012 11:13
Last Modified: 22 Mar 2012 11:13
URI: http://eprints.umm.ac.id/id/eprint/977

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