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Rahman Heriyadi, Muhammad (2007) PERSEPSI MAHASISWA TENTANG MATERI TAYANGAN SANG PEMBURU DI LATIVI ( Studi Pada Mahasiswa Jurusan Ilmu Komunikasi UMM Angkatan 2002). Other thesis, University of Muhammadiyah Malang.


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Sang Pemburu in Lativi represents mystical program that hunting, revealing and neutralizing a place from invisible things. By presenting an ustadz as a team, the established process and water­ pitcher utilization as a typical characteristic has shown that it is very different from other mystical programs in other television station. Initially, there are many perception rises in the collegian class as a part of society to this program. Some of them are accepting this program, some rejecting and their remains are hesitating, so that the purpose of this research is to know the perception of collegian of communication major generation 2002 to the program material of Sang Pemburu in Lativi. Perception is a meaning gift to the stimuli both in the form of events, object, and the relation obtained by drawing a conclusion of information and by interpreting a message. The factors that have a role and influence the establishment process of perception are somebody’s stimulus state, social situation or condition that rise the stimulus, and the individual perception regard to both of the physical aspect and spiritual aspect. The underlying theory to know the collegian perception to program material of Sang Pemburu in Lativi is Individual Differences Theory. It note that everybody will respon the massmedia contents based on their belief and their social values, because each individu has different attention, interest, belief and also has different value. Besides, it is added by the mind limit theory where human solve their life problems using their mind and knowledge system, but both of them are limited. Human’ mind limit are very narrow, especially in understanding any mystical things. The different thinking of each person is the other evidence of mind limitation. In this research, the researcher uses qualitative method to collect factual information in describing the existing symptoms. Type of this research is qualitative descriptive by using emic approach. The information source in this research is collegian of Communication Major of UMM generation 2002 of 12 collegians, using purposive sampling to sample intake. Data collecting technique is interview and focus group discussion (FGD). The obtained data are analyzed by qualitative descriptive analysis and by validity technique of situation triangulation data. From data analysis, it is known that indirectly materi in Sang Pemburu Program is same with other mystical program in other television station. The difference is its content, where there aresome thing looks different that is the ritual of opening, hunting, mediumisation and staking invisible fence up, and also water­pitcher utilization. There are some informants that are very disagree with what the team Sang Pemburu doing because it considers had disturb the natural balance, that is between the real world and unreal world. Yet, there also who reveal that what ever done in the program is very reasonable, because their purpose is to help others from any invisible disturbances. The difference risen from those informant explains that they response all the displayed things through mass media especially television based on their knowledge and experiences. Moreover, it has connected to invisible matter where the human mind is very limited to understand it. It can be concluded that the conviction of the invisible existence has became an absolute matter to be had before we try to understand the mystical programs on televisi such as Sang Pemburu. The existence of invisible world and its creatures is very hard to be proven logically. Moreover, indirectly, through this program it can not proof the validity of them, because the technology (camera) cannot capture nor display them really. Watch or not, it depends on the audience as the consumer of television program.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 27 Jun 2012 02:58
Last Modified: 27 Jun 2012 02:58

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