PERSEPSI MAHASISWA UMM TENTANG IKLAN PRO XL VERSI "KAWIN DENGAN KAMBING"(Studi pada Mahasiswa Ilmu Komunikasi Anggota KINE KLUB #7 Universitas Muhammadiyah Malang)

RACHMANTO, ADITYA NUR (2009) PERSEPSI MAHASISWA UMM TENTANG IKLAN PRO XL VERSI "KAWIN DENGAN KAMBING"(Studi pada Mahasiswa Ilmu Komunikasi Anggota KINE KLUB #7 Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Advertisement as one of mass form of communication, can net attention of many people to put attention pass its, don't know that picture, color, and also size measure and other elements, so that each people have view to advertisement. Perception of someone to an advertisement also flange [at] image which it is of course this matter relate to importantly [of] him a advertisement to continuity of a company. Operator advertisement phone XL cellular for example, in the middle of emulation of war of such tariff tighten in fighting over consumer, Pros of XL present advertisement which creative enough. Illustrated in that advertisement a unconvinced with various offer " cheap tariff" operator phone cellular, swearing will marry with goat if (it) is true there [is] really giving [of] cheap service tariff. And in the reality Pros of XL with guided their banner a beautiful woman present cheap assumed service price to every him to minute, till that man performance to marry with goat. In this research [of] researcher wish to look for soybean cake how perception of student of UMM about Pros advertisement of XL version “Marry With Goat". This Research format [is] descriptive research by using method research of survey. this Research location [is] executed [by] [in] University of Muhammadiyah Malang. Population which [is] taken in this research [is] Majors Science Communications student of UMM becoming member of UKM Kine Klub # 7). From result of survey, got [by] the amount of population counted 34 student. So that technique determination of sample use totally [of] sampling, where if amount of population less than one hundred hence taken the overall of from amount of population. Operational definition in this research [is]: Perception of student about pros advertisement visualization of XL version "Marry [Is] samely [of] Goat", Assessment of student about peng-karakteran of figure (acting) of pros advertisement of XL version "Marry [Is] samely [of] Goat", and Assessment of student about pros advertisement setting of XL version " Marry [Is] samely [of] Goat". From result of data analysis, can be pulled [by] conclusion that Perception of student about pros advertisement visualization of XL version " Marry [Is] samely [of] Goat" enter in good enough category, Assessment of student about character of figure (acting) of pros advertisement of XL version " Marry [Is] samely [of] Goat" enter in good enough category, and Assessment of student about pros advertisement setting of XL version " Marry [Is] samely [of] Goat" enter bad category..

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 27 Jun 2012 02:47
Last Modified: 27 Jun 2012 02:47
URI: http://eprints.umm.ac.id/id/eprint/9736

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