PENGARUH IKLAN POLITIK DI TV TERHADAP POPULARITAS TOKOH PARTAI POLITIK PADA PEMILU 2009 (Studi Pada Mahasiswa Ilmu Pemerintahan Angkatan 2008/2009 UMM)

Primajaya, Okky (2009) PENGARUH IKLAN POLITIK DI TV TERHADAP POPULARITAS TOKOH PARTAI POLITIK PADA PEMILU 2009 (Studi Pada Mahasiswa Ilmu Pemerintahan Angkatan 2008/2009 UMM). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research is provided on policies advertisements quantity phenomenon at television from policies party especially from policies whip. The candidates do socialization and give information to society, one of [the] its for pass amount of policies advertisement at mass media especially television. equally, policies whip uses policies communication in advertisement for policies campaign. This matter is done to get "good image" and sympathy from society so that can increase fame as policies whip, so with policies advertisement is very important. So this research is interested to know how big advertisement influence at television towards policies whip fame in election 2009. to get the complete and accurate result, this study is done in public administration science student university at UMM. This research has used to approach quantitative with data collecting by Quisionaire that determined to pass total sampling technique. Data that got to analyzed to use correlation technique. then to detect validity level uses validity test and reliability. Research result shows that there is an influence between policies advertisement at television towards policies whip fame in election 2009. This conclusion is based in correlation coefficient test result (r) as big as 0,541 while r table = 0,254. this correlation value is showing that influence between free variable: policies advertisement at television towards policies whip fame bound variable is belonging to midle category. The influence between policies advertisement influence level at television towards policies whip fame in election 2009 knowable pass determination coefficient result (r²) that is as big as 0,541² = 0,293 so the determination coefficient is (r² x 100)= 0,293 x 100 = 29,3. it means that 29,3 % be policies advertisement influence at television towards policies whip fame in election 2009. While the rest 70,7 % policies whip fame is influenced by others variable that is not discussed in these research . Result on more more strengthen theory from formulation lasswell and mass media effect theory that researcher used to gives basic assumption that in launch persuasive communication process and messages that submitted supposed to have several certain effects that makes policies whip get fame and supposed society want to make a vote in 2009 election. The researchers hope policies advertisements to be presented more educate more over give political education in order the society knowing more about election and policies whip that nominate for president who will lead Indonesia to 5 year to the fore, because advertisements many give influence to society. so that society can choose president that can lead and bring Indonesia to be more progress in an Indonesia peoples welfare as a hope of society.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 26 Jun 2012 06:47
Last Modified: 26 Jun 2012 06:47
URI: http://eprints.umm.ac.id/id/eprint/9639

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