PELAKSANAAN KOMUNIKASI PEMASARAN DI PT. CITRA PERDANA KENDEDES MALANG (Study kepada para karyawan PT. Citra Perdana Kendedes Malang yang melaksanakan pemasaran).

Prihantini, Lilis Dwi (2009) PELAKSANAAN KOMUNIKASI PEMASARAN DI PT. CITRA PERDANA KENDEDES MALANG (Study kepada para karyawan PT. Citra Perdana Kendedes Malang yang melaksanakan pemasaran). Other thesis, University of Muhammadiyah Malang.

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Abstract

Opening of opportunity in transportation business area of argometer in malang town, in the reality generate fascination all pebisnis of transportation. So that popping out many cab transportation in malang town. Some among others image cab, cab of bima, cab of argo, field cab and one cab type operating in airport of abdurrahman saleh. Fifth of this cab have same target goals namely middle economic clan to to the is. Fifth of this cab competing give good service and gratify to all its cutomer/ client. Tighten emulation him [in] transportation business world, claiming PT. Citra Perdana Kendedes in order not to only reliing on good service and gratify, but also apply marketing communications some types to stimulate purchasing of service. This very attractive matter of researcher to conduct research about execution of marketing communications in PT. Citra Perdana Kendedes Malang. Target of this research is to know execution of marketing communications in PT. Citra Perdana Kendedes Malang. According To inwrought American Association Of Advertising Agencies marketing communications is concept planning of marketing communications emphasizing comprehensive plan added value which evaluate strategic role various communications discipline, like common/ public advertisement, direct respon, sales promotion, and public relation. Then combine the disiplin in order to realizing clarity, consistency, and maximum communications impact. The definition emphasize inwrought marketing process which exploit all promotion form to create maximum result. This research use research method qualitative. used Technique data collecting that is interview, observation, and documentation. Election of informan conducted by sampling purposive, namely through various certain criterion and consideration. As for technique authenticity of data the used is trianggulasi of is source of. Technique analyse data use analysis of Miles and of Huberman direct executed field together with reduce data, presentation of data, and verification, then. formulated descriptively regarding execution of marketing communications conducted by PT. Citra Perdana Kendedes, so that can answer question of research. Result of research at part of personnel of PT. Citra Perdana Kendedes Malang can be concluded that execution of inwrought marketing communications in PT. Citra Perdana Kendedes Malang less maximal. As for the root cause is to decreasing it inclusion of company of effect of is existence of emulation. So that till in this time PT. Citra Perdana Kendedes only exploiting inwrought marketing communications some types among others advertising which is dot weigh against at external advertising of room, sales promotion which is dot weigh against at giving discounted cutting of argo, giving of point to all driver of cab, and also lotery to its cutomer. And last activity of liaison which is dot weigh against at usage of uniform, making of logo and also braid activity is equal to some company, governmental institution and also with society.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 26 Jun 2012 06:45
Last Modified: 26 Jun 2012 06:45
URI: http://eprints.umm.ac.id/id/eprint/9636

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