KONSTRUKSI MEDIA TERHADAP KEGIATAN CSR CORPORATE SOCIAL RESPONSIBILITY (Analisis Framing pada Surat Kabar Republika edisi Maret­ Mei 2007)

NUR ROCHMAYANTI, HESI (2007) KONSTRUKSI MEDIA TERHADAP KEGIATAN CSR CORPORATE SOCIAL RESPONSIBILITY (Analisis Framing pada Surat Kabar Republika edisi Maret­ Mei 2007). Other thesis, University of Muhammadiyah Malang.

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Abstract

The hoisterous of activity of social CSR or corporate social responsibility of company in state­ developed countries claim company in order to more pay attention to environmental condition about. In Indonesia, company start intensively execute and campaign CSR, though the company still be immeasurable in comprehending CSR. The Event become focus of media to follow the playing a part in to inform CSR in order to overcoming problems nation. For example poorness, quality of education, natural disaster environmental damage. In this research hence conception to comprehend reality which can influence construction. For example congeniality of CSR comprehended by as form feel caring and komitmen of have continuation to of circle of business for ethical behavior. Others conception liaison also become one of role which must be entangled to take care of good relation between company and company environment. Other;Dissimilar concept explained by strategy of media of mass in construction of reality that is through symbol, executing strategy of text packaging. Explained also produce news of how event framed, why event comprehended in certain framework or the certain frame. This research use method qualitative hence is paradigm constructifis, where this paradigm become the part of assumption epistemologi which in it among researcher with reality checked linked by value ­ assess subyektifitas. Method used to check activity CSR problems is with analysis framing, because by framing is researcher will be able to know in perpective used by journalist of when select and write news. His peripheral use framing Robert N. Entman, because parts of in it more emphasize at news writer opinion path, start from his cause till the impact generated and also bargain for way out problem. This research [is] focussed [at] news Republika March edition text ­ May 2007 as much 12 news After followers process analysis and interpretation, result got by that Republika of construction of event of activity of CSR form new reality to patterned thinking and action of somebody to follow to care and moved with news which is [in] informing. Keberpihakkan of Media in this case Republika is also seen at news of the CSR. Newspaper of Republika of a lot of lifting and writing down news hit problems which is knock over society and environmental about company. This matter make company have to descend hand follow to overcome and give solution of through programs of caring which tidy one of them is by the name of Corporate Social Responsibility ( CSR). Republika also construction of company [doing/conducting] activity of social CSR responsibility or of company still partly minimize have conducted CSR real correctly, where most only consider to be demand and have the character of charity. Others Republika identify because still the lack of understood of company of about concept CSR, so that the company exploit activity of CSR as ajang of product promotion. In election of news CSR, Republika of more amount focussed at company which bother about education, environmental, and pengentasan poorness. And also the reality which is reported on by Republika that [done/conducted]ly is CSR real correctly and systematic, company indirectly is planting social invesment, where this matter can bring advantage for company on a long term.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 26 Jun 2012 03:02
Last Modified: 26 Jun 2012 03:02
URI: http://eprints.umm.ac.id/id/eprint/9489

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