PUSPITA, RIANTI SUCI (2009) ANALISIS ISIS PESAN MORAL DALAM FILM AYAT-AYAT CINTA KARYA HANUNG BRAMANTYO. Other thesis, University of Muhammadiyah Malang.
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Movie is an audio visual (AV) media which was important in communication since beside it could make something auditive, whether imagination or reality which could cause feeling effect (affective). According McQuail (1996:13) movie is one of mass media which considered able to fulfill people desire and needs about entertainment presented story, event, music, drama, humor, and another technical presentation as message delivery. Problem statement in this research was how many moral messages from “AyatAyat Cinta” movie directed by Hanung Bramantyo. Moral is good or bad attitude of a person. Moral includes realism moral (moral according to real condition or reality), luck moral (moral influenced by lucky), relativitism moral (moral with relative attitude), rational moral (moral according to sense or rational procedure usage), skepticism moral (moral showed doubt since it didn’t give valuation according to knowledge), personhood moral (moral stated by awareness, feeling and personal action or part of people moral). People moral include everything need in rights or duties. The research based on content analysis which was systematical procedure designed to discuss recorded information. According to Klaus Krippendorf (1980:21), content analysis was a research technique to make inference which could be repeated and valid from data to data context. Research type was quantitative descriptive. The research tried to describe and interpret the condition, opinion, existing process, effect happened, or tendency developed using statistic as the analytical tools. Analytical unit used was 153 scenes consisted of movement or dialogue where every scene was taken then put into categories. While the scope was “AyatAyat Cinta” movie which was focused on moral message in every scene. With moral categorization, country moral, and religion moral. Data analysis technique used was frequency distribution aimed to find out the presence of each category. According to the research, there found result: moral message from attitude showed 76 times or 52,26%, moral attitude from country showed 34 times or 27,40% while moral message from religion was 25 times or 18,51%. From the result there could be concluded that “AyatAyat CInta” movie directed by Hanung Bramantyo had complete moral message to be statted to the audience who were adolescents. It could be said as an alternative or moral message in attitude and daily ethic. From the frequency of moral message, attitude moral had higher frequency than the other moral message. It showed that “AyatAyat Cinta” movie saw values in society according to moral in youth generation which was relegated by the ages. This movie tried to fix the relegated youth moral.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anggit Aldila|
|Date Deposited:||25 Jun 2012 09:00|
|Last Modified:||25 Jun 2012 09:00|
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