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MANAJEMEN PEMROGRAMAN PADA STASIUN RADIO SWASTA (Studi Deskriptif Program Acara Garus di Radio VIS FM Banyuwangi)

NASIR, MUHAMMAD (2007) MANAJEMEN PEMROGRAMAN PADA STASIUN RADIO SWASTA (Studi Deskriptif Program Acara Garus di Radio VIS FM Banyuwangi). Other thesis, University of Muhammadiyah Malang.


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Various ways are made by radio stations to capture the listener through a program on water and off the water. Courses are offered each different from one radio station others depend on the desired audience segments. This can be seen from the format or a different style of broadcasting, as well as a focus event is presented by each station different example is a program that focuses on news, culture, music and so forth. Becomes very important for program makers to make the event format that can be preferably, be heard and elected by the community. It also must be considered by the stations radio on formatformat program to retrieve output in accordance with the needs of listeners. When the managers of radio broadcasting stations planned for operate, one of the factors that need to be a special assessment is a way of setting targets listeners. Especially in recent times, the competition is so high the target audience into priority. Therefore, in order to achieve the target audience is made Programming or arrangement of events. And the arrangement itself is a process set program by program, including scheduling, forming station with the format aim to create image radio broadcasting stations. To produce a radio program there is a management function that has 4 principal functions are Planning, Organizing, Actuating and Controlling. Planning is activities that define the various objectives and causes of actions next. Organizing is an activity that divide the work among group members and establish provisions in relationships required. Actuating a moving activities anggotaanggota group to carry out the work according to with each task. Controlling a match between the implementation of activities and plans which have been determined. This research was conducted at the Core Sound Radio Vision FM Banyuwangi, Lt. Gen. S. Jalan Haryono No.59, Kelurahan Tukangkayu, District Tukangkayu, Banyuwangi. This study the basis of the qualitative approach, to describe the response to research problems in detail as disclosed sources and want to find meaning behind the story details are in draft form. With data collection techniques the form of interviews, observation and documentation. Interviews aimed at people which competent in the management of event programming Garus (station managers, programmers and broadcasters). Garus program is a musical genre or song that presents ethnic lagulagu area (Osing song) that was delivered by an announcer who can speak Osing pure-bred (smoothly) with a vision and mission that is nguringuri (Lift) regional culture that is almost extinct because of the influence of modernization. The results showed that the process of programming work Garus event refers to management functions which consists of several stages, namely: Planning (planning), in the form: select the name of the event, vision and mission of the event, determine the events and schedules, promotions, target audience. Organizing the form: cooperation with Arts Council Blambangan, Office of Tourism Banyuwangi, announcer. Actuating activities include: determining the announcer, determining format events, shape events and bring in presenters. Controlling the form of classification and listeners, level of competition. A management programs not only create a program that can attract and be selected by the audience but there is a very complex thing that is competitive with the radio broadcast others, because the show is a show that presents Garus lagulagu areas where all radio station in the town of Banyuwangi also have similar programs.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Zainul Afandi
Date Deposited: 25 Jun 2012 05:08
Last Modified: 25 Jun 2012 05:08

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