Hubungan Persepsi Pembelian Secara Kredit Dengan Keputusan Membeli

N, Farida Ayu C (2007) Hubungan Persepsi Pembelian Secara Kredit Dengan Keputusan Membeli. Other thesis, University of Muhammadiyah Malang.

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Abstract

Buying decision is one of the important factor in consumer behavior, since buying decision related with several factors. One of the factor which was thought to be related with buying decision from the consumer was perception aspect. That’s why, this research aimed to find out the relation between debt buying perception with buying decision. This research was non-experiment research. Population and the samples were visitors at Kembang Jawa motor dealer at Kediri who consist of 80 consumers. The sampling technique was incidental sampling. Data collection method was by scale, that was debt buying perception and buying decision scale. Data analysis technique used was product moment correlation. From the data analysis, there found that r = 0.316 and P = 0.004 which mean there was positive significant relation between motorcycle debt buying decision for 10% and 90%, influenced by the other factor, which was personal, social, culture (and traits inside), promotion strategy, attitude, motive, self-concept, etc.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Zainul Afandi
Date Deposited: 25 Jun 2012 04:11
Last Modified: 25 Jun 2012 04:11
URI: http://eprints.umm.ac.id/id/eprint/9359

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