MOTIF MAHASISWA IKOM UMM ANGKATAN 2006 MENONTON TAYANGAN MTV AMPUH

ASTRIYA, WHIKE HARINDA (2009) MOTIF MAHASISWA IKOM UMM ANGKATAN 2006 MENONTON TAYANGAN MTV AMPUH. Other thesis, University of Muhammadiyah Malang.

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Abstract

The existence of MTV as one of the television station specializes in the music field. MTV or Music Television is a United States television station which specializes in playing the prorammes which relate to music. MTV have also already established branches in various countries and ares in the worlwidem such as : MTV Indonesia, MTV India, MTV Germany, and so on. MTV also have music television station which is located in Indonesia. First time, MTV was performed as a part of programmes in ANTV by early of 1990. MTV Indonesia then shifted its broadcasting of Global TV on this research was ”What motives which drove the university students to watch the show of the MTV Ampuh programmes?” The type used in this research was the quantitative research. This research used the technique of data collecting, they were : 1) questionnaire and 2) documentary. The anlysis of the data used was the analysis of the quantitative descriptive. Based on the results obtained from the research which has already conducted, it could be concluded as following: 1) motive of the Cognitive Orientation, as the leading music television in the world to become the reference for all music lovers to find out the information regarding the type of music, the title of the songs, the position of the songs on the chart and to provide information regarding the singers or musician by waching the MTV Ampuh show. (2) Motive of the Diversion, Due to the increase of the pop music shows in MTV Ampuh could meet the requirements of the entertainments which concern the type of music which become trend. (3) Motive of the Status strengthening, for the university students who like music, especially for those who could play the music instrument, they, therefore, would always look for the information regarding the singers/musicians in orde to find out the way they play music, the way they perform music and the music they created to be as the references and later, they would increase either their capabilities in playing music or their capabilities in singing.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 22 Mar 2012 10:08
Last Modified: 22 Mar 2012 10:08
URI: http://eprints.umm.ac.id/id/eprint/928

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