ANALISIS FAKTOR TINGKATAN PRODUK DALAM KEPUTUSAN MEMILIH JASA PENDIDIKAN DI BUSINESS TRAINING CENTER (BTC) MALANG

Malasari, Fijayanti (2007) ANALISIS FAKTOR TINGKATAN PRODUK DALAM KEPUTUSAN MEMILIH JASA PENDIDIKAN DI BUSINESS TRAINING CENTER (BTC) MALANG. Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Depth of product This research is a type of survey research with the title "Analysis Depth Factors In Decision Choosing Products Education Services at Business Training Center (BTC) Malang". The purpose of this study is the first, to determine the factors that influence the product level in the decision to choose education services at Business Training Center (BTC) Malang. Second, to determine the factors that most influence the product level in the decision to choose education services at Business Training Center (BTC) Malang. The hypothesis in this study is the first, alleged that the factors influencing the product level in the decision to choose education services at Business Training Center (BTC) Malang. Second, alleged that the levels of potential products (potential product) the most influence in the decision to choose education services at Business Training Center (BTC) Malang. The analytical tool used is that factor analysis is an analysis tool that serves to summarize many variables into several factors. From the results of the study with 19 variables included in the study reduced to 6 factors: first with a total value of 26.696% variance and eigenvalue of 5.072, the second factor variants with a total value amounting to 8.917% and an eigenvalue of 1.694, the third factor with a total value variance of 8.455% and an eigenvalue of 1.606. The fourth factor variants with a total value amounting to 8.211% and an eigenvalue of 1.560. Factors fifth with a total value of the variant of 6.845% and an eigenvalue of 1.301 and sixth factor variants with a total value amounting to 6.583% and an eigenvalue of 1.251. From the value of this factor, the first hypothesis is accepted. Of some value above the highest value on the factor eigenvalue is the main benefit (core benefits) that concluded that the main benefit factor (core benefit) is a major factor in the decision of selecting students viewed educational services at the Business Training Center (BTC), Malang, the second hypothesis rejected.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 23 Jun 2012 05:05
Last Modified: 23 Jun 2012 05:05
URI: http://eprints.umm.ac.id/id/eprint/9238

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