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Nurhayati, Eva (2009) AKTIFITAS HUMAS DALAM MEMBINA HUBUNGAN DENGAN KOMUNITAS Studi di Kalangan Masyarakat Sekitar Koperasi KAREB Bojonegoro. Other thesis, University of Muhammadiyah Malang.


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Keywords: Public Relations activities, community The study, entitled Public Relations Activity in Developing Relationships With the Community (Studies among the community about Cooperative Kareb Bojonegoro) is discussed regarding the activities undertaken by the PR at the agency, particularly in developing relationships with surrounding communities. Because the pre-research, seen so many public relations activities, but very few that lead to the relationship with surrounding communities (community relations). This resulted in lack of cooperation that exists between institutions and communities. View of the phenomenon, researchers want to know how often PR Kareb Cooperative activities in developing relationships with community and society about how the assessment of the activities carried out PR in building a relationship? From this problem, the researchers wanted to know the frequency of PR activities in developing Kareb cooperative relationship with the community and to investigate valuation societies around about the activities carried out public relations in fostering a relationship. This type of research used in this research is descriptive quantitative survey approach that aims to describe a phenomenon in a way medeskripsikan research focus relevant to the issues being investigated. Sources of data and information on this research is a community of approximately Cooperative Kareb Bojonegoro and totals thirty-five respondents (total sampling). Data collection techniques used in this study were questionnaire, interview and documentation. Data obtained in the field will be simplified in table form. Then the researchers used an analysis instrument using validity and reliability test to determine the validity and reliability of an instrument. While the reliability test used to determine the extent to which measurements are relatively consistent when measurements were taken again after that will be tested in the framework membahahasnya percentage analysis of frequency tables. In the end, Unum reports will be collected from all contents related to data analysis. This study used a formula to calculate the mean total score of the questionnaire that had been collected .. According to the calculation formula, the obtained results of 2.1. Furthermore, the results obtained hose inserted into the formula to determine the category interval of the average total score. The final result states that the total average score of 2.1, are reviewed in table category interval, we note that value into the category sometimes. Based on the above results it can be concluded that the activities undertaken Cooperative Relations Kareb Bojonegoro related to the community about inadequate or in other words, less able to create good relationships with surrounding communities. inadequate or in other words, less able to create good relationships with surrounding communities. Sometimes do and sometimes not. Thus, it can be concluded that the PR activities in developing Kareb Cooperative relationships with community considered less attention to comfort, satisfaction and desire of the community. Public Relations only focuses on customer satisfaction or customer service users and the public an internal only.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anggit Aldila
Date Deposited: 22 Jun 2012 03:57
Last Modified: 22 Jun 2012 03:57

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