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Sadaka, Alvonso Ariesta (2007) STRATEGI PEMASARAN APOTEK dr. ISMANGIL KOTA BLITAR. Other thesis, University of Muhammadiyah Malang.


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This thesis was conducted in dr. Ismangil drug store which located at Merdeka street number 4, Blitar City. The research focused on Market Strategy of Blitar City, dr. Ismangil Drug Store. The purpose of this research is to know the strength, the weakness, the opportunity and the risk existed in dr. Ismangil Drug Store, so that it can conclude the appropriate market strategy. The analysis instrument used to conclude the strategy is IFAS analysis (internal factor analysis summary) and EFAS analysis (external factor analysis summary) that would be extracted to SWOT matrix in order to get the strategy which could be implicated to run the corporate. The analysis was resulting 2.62 of internal factor and 2.58 of external factor. It was used to compare with others competitors. Based on the result finding, it could be concluded that dr. Ismangil Drug Store need to add their product variation, defend the price policy, improve promotion, and re-organize corporate service system. The appropriate strategy for dr. Ismangil Drug Store is Market Penetration Strategy in which this strategy will have connection with the re-organization of the mix corporate marketing application in order to compete with others drug stores and improve selling volume effectively. In the other way, structural strategy of distribution channel is used to purposively reach the number of optimum costumer on the precious time with lower cost, so that the selling volume could be increased.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 Jun 2012 02:36
Last Modified: 22 Jun 2012 02:36

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