Ningrum, Patrioty Kusuma (2009) PENGARUH TERPAAN TAYANGAN IKLAN POLITIK TERHADAP CITRA PARTAI POLITIK( Studi pada Masyarakat Desa Bedahan RT 001 / RW 04 Kecamatan Babat Kabupaten Lamongan – Jawa Timur). Other thesis, University of Muhammadiyah Malang.
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This research is titled "Influence Paan Policies Advertisement Presentation Towards Policies Party Influence Policies Advertisement Exposure Towards Policies Party Image (Study in Village Society Bedahan RT 001 / RW 04 Districts Babat, Lamongan Regency - East Java). The reason to choose this topics because the high exposure of frequency policies advertisement as a means of information distribution communication about parties that compete in a 2009 election. Theory that used in this research is an AIDDA theory that want to know how passed somebody before final take an action. Type of research that used in this research is an explanatory. Research that is, research to test connection between variables with quantitative approach, emphasized in data analysis and number. Object in this research village society member Bedahan RT 001 / RW 04, District Babat - Kabupaten Lamongan, while sample from this research is as much as 48 respondents by using proportioned stratified random sampling, used when has member/element not homogeneous and stratified proportionally. Then researcher distributes quisionaire as a means of primary data collectors. After pass Research process, tested validity level by correlation product moment technique and alpha technique for reability test. Regression use to analize the influence between policies advertisement expossure towards policies party image and determination coefficient analysis to measures variable influence magnitude x towards variable y. Based on research result is got correlation coefficient value calculation as big as 0,637, that mean found connection between policies advertisement expossure with policies party image. Based on test f and test t, obtainable f value count as big as 31,481, while error standard 5% got f table with value as big as 4,04. And value t count as big as 5,611, while error standard 5% got t table with value as big as 2,021. The mentioned means f count > f table and t count > t table, so ho aversed and accepted, mean expossure has influence significant towards policies party image. Pass determination calculation, knowable influence magnitude paan policies advertisement expossure towards policies party image as big as 40,6%, that mean policies advertisement expossure influences policies party image and the rest as big as 59,4% policies party image is influenced by variable other is not mentioned in this Research.
|Item Type:||Thesis (Other)|
|Subjects:||J Political Science > JA Political science (General)|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anggit Aldila|
|Date Deposited:||22 Jun 2012 02:35|
|Last Modified:||22 Jun 2012 02:35|
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