HUBUNGAN GAYA HIDUP KONSUMTIF DENGAN PERILAKU MEMBELI MELALUI INTERNET PADA NASABAH BANK CENTRAL ASIA KANTOR CABANG UTAMA MALANG

NURINA PRAMONO, ZASKIA (2009) HUBUNGAN GAYA HIDUP KONSUMTIF DENGAN PERILAKU MEMBELI MELALUI INTERNET PADA NASABAH BANK CENTRAL ASIA KANTOR CABANG UTAMA MALANG. Other thesis, University of Muhammadiyah Malang.

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HUBUNGAN_GAYA_HIDUP_KONSUMTIF_DENGAN_PERILAKU_MEMBELI_MELALUI_INTERNET_PADA_NASABAH_BANK_CENTRAL_ASIA_KANTOR_CABANG_UTAMA_MALANG.pdf

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Abstract

Internet has been common technology. It helped many entrepreneur in doing fast, efficient, and effective business. In banking, internet is also useful in transaction. It became the background of the writer in doing research about using internet banking in buying something which become consumptive life-style, or consumer needs in business transaction. The question became the material of the writer to research about “relation between consumptive lifestyle and buying through internet behavior to the customer of Bank Central Asia Major Branch of Malang” Consumptive lifestyle is somebody’s behavior to reach life satisfaction, where product become symbol and personality identified. While buying through internet behavior is thought, sight, hear, feel, and smell of somebody to take action in form of behavior to get what needed in product or service needed by exchange money owed. The research design was non-experiment research. Population used was all customer of Bank Central Asia Major branch of Malang consisted of 100 people. Sampling method was by incidental sampling technique with 50 people as sample. While data collection method used scale by likert scale. Data analysis technique was product moment correlation. Before research, the writer did try out. The result of try out of consumptive life-style showed 37 valid items from 40 items preserved while buying through internet behavior found 37 valid items from 40 items preserved. The result showed positive and significant relation between consumptive life-style to the buying through internet with correlation coefficient value (r) = 0,526 and fault probability (p) = 0,000. It means when the consumptive life-style high, buying through internet behavior also high and when the consumptive life-style low, buying through internet behavior also low. Coefficient correlation determination found 0.276 or 27,6% showed that effective contribution of consumptive life-style to the buying through internet behavior 27,6% while rest of them 72,3% caused by another factor like the needs of technilogy, time efficiency, self-respect, culture. The writer suggest the next researcher to complete and enrich the research by using different method and using another un-researched variable in this research.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anggit Aldila
Date Deposited: 21 Jun 2012 03:53
Last Modified: 21 Jun 2012 03:53
URI: http://eprints.umm.ac.id/id/eprint/8898

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