PENGARUH DAYA TARIK BERITA METRO XIN WEN TERHADAP INTENSITAS ETNIK TIONGHOA MENONTON METRO XIN WEN Studi pada Masyarakat Etnik Tionghoa di Pecinan Malang

MARMORITTARIETA, MARMORITTARIETA (2007) PENGARUH DAYA TARIK BERITA METRO XIN WEN TERHADAP INTENSITAS ETNIK TIONGHOA MENONTON METRO XIN WEN Studi pada Masyarakat Etnik Tionghoa di Pecinan Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

The private television stations in Indonesia have been increase and so does the amount of news programs. Some of private TV stations would like to attract each society. One of them is Chinese ethnic society who had discriminated since early era independence of Indonesia was declared. Metro Xin Wen is the first news program in Indonesia using Chinese language. Thus, Metro Xin Wen tries to attract the audience intensity especially Chinese. The news attraction is not only showing the package of interest news, but also show the style of serving news by using Chinese language and showing the Chinese culture more over. Metro TV has been consistence to be an International TV partner collaborates with China Central Television (CCTV). Thus, beside teaching the audience by showing the actual news programs, Metro TV also showing the fast and accurate information on politics, economics, arts and cultures, laws, also the society values, all served by Chinese language. The problem statements of the study are: is there any influence of Metro Xin Wen’s news attractiveness upon intensity of Chinese ethnic of watching Metro Xin Wen and how significant the influence of Metro Xin Wen’s news attractiveness upon intensity of Chinese ethnic of watching Metro Xin Wen. Theories that used are Individu Differences theory and Social Categories theory. This study is an explanative associative research, which is examining the relation among hypothesis variables. The hypothesis it self illustrated the influence between two or more variables, to determine if a variable is influenced by other variable or not. While, the basic of this study is a survey which is a research by collecting data from a number of units or individual at once. The research’s population is the Chinese ethnic who live at RW III Kelurahan Sukoharjo Jl. Pasar Besar Malang. Based on the characteristics, the populations are 72 people. The sample collected using total sampling, which is equal to the total population in amount of 72 people. The techniques of data collecting used in this study are questioners and documentations. To determine the influence of Metro Xin Wen’s news attractiveness (X) upon the intensity of Chinese ethnic for watching Metro Xin Wen (Y), the formula of simple linear regression, Y = a+bX, is used. The research showed Y = 2,700 + 0,484X. This means that Metro Xin Wen’s news attraction affects positively upon the intensity of Chinese ethnic for watching Metro Xin Wen. To determine how significant the influence could be seen by the coefficient of determination which is showed the mark of 0,383 and the coefficient correlation of 0,484. This level shows that dependent variable influenced as 38, 3% by the independent variable. Thus, the influence can be concluded in medium level, while 61, 7% influenced or affected by another variable which is not discussed in this study.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 21 Jun 2012 03:14
Last Modified: 21 Jun 2012 03:14
URI: http://eprints.umm.ac.id/id/eprint/8860

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