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Setyo Nugroho, Wibowo (2007) STRATEGI KOMUNIKASI YAYASAN AREMA DALAMMENJALIN HUBUNGAN DENGAN AREMANIA (Studi Pada Humas Yayasan Arema). Other thesis, University of Muhammadiyah Malang.


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The author took the title "Foundations of Communication Strategy Arema In Relationships with Aremania "(Studies in Public Relations Foundation Arema), because the existence of a club football is indispensable to the existence of community supporters (supporters). Community supporters is one of the most important elements of a football club. Support supporters who still uphold the values sportsman ship has contributed of the existence and achievements of the football club. Arema Football Association (PS Arema) is one of the former non-amateur clubs still exist and have achieved Indonesian soccer arena achievements. The existence and achievements by PS Arema not independent of community loyalty supporternya (Aremania) in support of PS Arema in every game and outside game, and therefore to maintain Aremania loyalty and loyalty leads towards a better, Arema Foundation which in this case is the management organization needs to establish the unity of football Arema relationships of mutual understanding and mutual understanding with Aremania. to be able to establish relationship with Aremania, in practice it requires a strategy Arema Foundation communication. This research was conducted at the Public Relations Foundation Arema in relation to strategy Arema Foundation conducted in a relationship with Aremania. The purpose formulated in this study is to determine how the strategy Arema Foundation communication in a relationship with Aremania. The research method used is descriptive type with a qualitative approach qualitative approach, namely the study sought to describe the response to research problems in detail about the communication strategy in Arema Foundation relationships with informants described Aremania and want to find meaning behind the story details are in draft form. Thus the collection techniques Data obtained by means of documentation, and interviews. This study used techniques qualitative descriptive analysis, with data analysis stages as follows: 1. Data collection a. Editing data b. Encodes data c. Classification data 2. Management and presentation of data 3. Development and decision alternatives Results of the study mentioned that Arema Foundation is an organization manager Arema Football Association, is associated with the large contribution to the achievement supporters and the existence of a football club then Arema Foundation through the PR run communication strategy in order to build a relationship with Aremania as supporternya. In practice, communication strategy undertaken by the Foundation Arema only attention at the level of the communication process. Communications planning is still tentative and not documented so that the yardstick of evaluation of communication strategy carried out based only on the effects alone. And until now Arema Foundation This is not to use communication strategies in order to establish a relationship with Aremania, The Foundation uses only elements communication in a relationship with Aremania.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 Jun 2012 03:00
Last Modified: 21 Jun 2012 03:00

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