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Sholihah, Rodhiatus (2007) APLIKASI SOCIAL MARKETING OLEH BIDAN DALAM MENSOSIALISASIKAN PROGRAM KESEHATAN IBU DAN ANAK Studi pada Puskesmas Pembantu Ds. Larangan Badung Pamekasan. Other thesis, University of Muhammadiyah Malang.


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Social marketing is an effort of public relations strategy in changing public behavior, whether in application concept of non­commercial activity related with social service, public society, people wealth. Social marketing aimed to socialized idea where a social marketer did not only give understanding and knowledge about a social efforts usage, but also aimed to change the public behavior in increasing an offered value. That’s why the government need to put nurse in the village to increase the health service quality and service fairness for all. In helper hospital of Larangan Badung village, all activity related with health service is done by nurse, including how to socialize the program. Nurse is given a responsibility by Indonesian Health Department in socialized mother and child health program. Besides, people participation in health effort is trained in order to increase the consideration, will, and ability to live in healthily for people progressed. The main problem priority is mother and child health, the program consisted of decreasing mother and child mortality level, especially for villagers. The research focused on basic elements of Social Marketing concepts. They are : case, change agents, target adopters, channels and change strategy. Since the measurement of mother and child health program succeed was seen form mother and child mortality rate. This research was descriptive with qualitative approach. The reason for using descriptive with qualitative approach, since there was an interesting phenomena attracted the writer to study the problem, but there was no theoritic scope to explain it. Data collection technique is from observation, interview, and documentation. The data would be tested the reliability through triangulation technique and source as : method triangulation if the information or data from interview was tested by observation. Source triangulation, if the information was asked to different respondents or between respondent and documentation. Data analysis used in this research was domain data analysis, after selecting one domain to be analyzed, it continued with taxonomy analysis. Nurse in Social Marketing aplication in socialized mother and child health using campaign technique. In message sending for supproting factor is approach in people leaders to get support in KIA service, in village, then increasing people particpation by following village’s ritual, like pengajian, yasinan, etc. Odd factors was lack of people consideration about health value, since it was seen from the low education level, low economic, motivation, beliefs, and people habits.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 21 Jun 2012 02:46
Last Modified: 21 Jun 2012 02:46

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