PENGARUH BERITA TELEVISI TENTANG KANDUNGAN ZAT BERBAHAYA DALAM SUSU FORMULA TERHADAP KEPERCAYAAN MASYARAKAT PADA KUALITAS PRODUK (Study Pada Posyandu Se-Kelurahan Tulusrejo, Malang)

Mulyasari, Titik (2009) PENGARUH BERITA TELEVISI TENTANG KANDUNGAN ZAT BERBAHAYA DALAM SUSU FORMULA TERHADAP KEPERCAYAAN MASYARAKAT PADA KUALITAS PRODUK (Study Pada Posyandu Se-Kelurahan Tulusrejo, Malang). Other thesis, University of Muhammadiyah Malang.

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PENGARUH_BERITA_TELEVISI_TENTANG_KANDUNGAN_ZAT_BERBAHAYA_DALAM_SUSU_FORMULA_TERHADAP_KEPERCAYAAN_MASYARAKAT_PADA_KUALITAS_PRODUK.pdf

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Abstract

This Research background that is with existence of strength had by television ( Audiovisual) make propaganda television can audience. Therefore researcher wish to know influence of television specially television news about dangerous content in milk of formula to trust of society at quality of product. In the early year 2008 and year-end 2008 is heating its reported on the mentioned, its Problem formula is 1) Is there any influence between television news concerning dangerous content at milk of formula with storey;level trust of society to quality of product 2) If there is, how big generated influence of television news concerning dangerous to trust of society at quality of product. While intention of this research is 1) To know there is do not it influence between television news concerning dangerous content at milk of formula to trust of society at quality of product 2) To know influence storey;level between look on television news concerning dangerous in milk of formula to trust of society at quality of product. Researcher use information process theory of MC Guire. Where there are 6 phase change of attitude that is message have to be communicated, receiver pay attention message, receiver comprehend message, receiver affect, happened adoption just is, happened of wanted behavior. Population in this research is citizen Sub-District of Tulusrejo, specially mothers counted 180 people, and withdrawal it its use formula of presisi T. Yamane, is so that got by 124 people as sampel. While this research type is to use quantitative approach by using analysis of regresi. That is to test influence among free variable ( variable x) to variable tied ( y variable). its Technique data collecting is by using documentation and kuesioner. Result of obtained analysis of research, showing value of Fhitung equal to 53,159 ( F signifikansi= 0,000). Becoming Fhitung > Ftabel ( 53,159>3,92) or Sig F < 5% ( 0,000<0,05). That way also assess thitung show value equal to 7,291 ( t signifikansi= 0,000). Becoming thitung > ttabel ( 9,046>1,98) or Sig t < 5% ( 0,000<0,05). Its meaning that television news variable have an effect on signifikan to trust of society. And value of R Square show value equal to 0,303 or 30,3%. Its meaning that Trust of Society influence equal to 30,3% by News Television while the rest 69,7% influenced by other variable. Because coefficient of regresi have positive sign to that is 0,478, indicating that influence of television news to trust of society is positive. Its meaning of Excelsior Frequency television news, progressively trust society will the quality of milk product of formula.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 20 Jun 2012 04:25
Last Modified: 20 Jun 2012 04:25
URI: http://eprints.umm.ac.id/id/eprint/8714

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