ANALISIS PERSEPSI KONSUMEN TERHADAP POTONGAN HARGA (DISKON) DI MATAHARI DEPARTEMENT STORE MALANG TOWN SQUARE

Mukholifah, Mukholifah (2009) ANALISIS PERSEPSI KONSUMEN TERHADAP POTONGAN HARGA (DISKON) DI MATAHARI DEPARTEMENT STORE MALANG TOWN SQUARE. Other thesis, University of Muhammadiyah Malang.

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Abstract

The title “Analysis of Consumer Perception to Discount in Matahari Department Store of Malang Town Square. The goal of this study is to know consumer perception to discount in Matahari Department Store of Malang Town Square in both important or unimportant meaning. The analysis method which be used is descriptive analysis. While the calculation such as construction of data tabulation of questionnaire which be collected, arrange table of frequency distribution, determination of scale range, determination of value scale in every criteria. The study result by analysis tool above is determined that is known all of score in indicator of quantity-discount variable have average score about 3,71 which in agree category. Thus it is concluded that consumer perception concerning quantity discount is positive. Then it is known all of score in indicator of climate-discount variable have average score about 3,47 which in agree category, thus it is concluded that consumer perception concerning climate-discount is positive. Then it is known all of score in indicator of clearance sale-discount variable have average score about 3,1 which in neutral category, thus it is concluded that consumer perception concerning clearance sale-discount is positive. All of score in indicator of consumer perception-discount variable have average score about 3,84 which in agree category, thus it is concluded that consumer perception concerning indicator is positive. Based on the study result of Consumer Perception to Discount in Matahari Department Store of Malang Town Square that consumer consider important to give discount in Matahari Department Store of Malang Town Square. Based on the conclusion that consumer consider important for discount, it may be taken conclusion that consumer perception to discount in Matahari Department Store of Malang Town Square is posivite. For Matahari Department Store of Malang Town Square, it will be better if they give discount policy than others. Beside that discount may be become a promotion to Matahari Department Store of Malang Town Square, it is not just in holiday (weekend) and others holiday, but it may give discount everyday.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HJ Public Finance
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 20 Jun 2012 04:17
Last Modified: 20 Jun 2012 04:17
URI: http://eprints.umm.ac.id/id/eprint/8702

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