Analisis Faktor Pribadi Yang Dipertimbangkan Konsumen Dalam Pembelian Handphone Merek Nokia( Studi Pada Konsumen Nokia Di Indocell Kota Malang)

Muhammad, Maulana (2009) Analisis Faktor Pribadi Yang Dipertimbangkan Konsumen Dalam Pembelian Handphone Merek Nokia( Studi Pada Konsumen Nokia Di Indocell Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

The study, entitled? Analysis of the Personal Factors to Consider In Buying Consumer Mobile Brand Motorola Motorola Consumer Studies On The Indocell?. This study aims to find the variables that consumers consider the purchase of Nokia brand mobile phones in Indocell Malang and to determine the most considered variables in the purchase of Nokia brand mobile phones in Indocell Malang. Population in this research is that consumers have been buying and using mobile phones brand Nokia in Indocell Malang. Accidental sampling technique used to determine the characteristics of the sample with consumers who buy and use mobile phones brand Nokia in Malang of 100 respondents. Analysis tool used is factor analysis. The results of factor analysis is to produce four new variables is the first variable of interest is formed from the indicator of interest in themselves and income / salary. The second variable is formed opinions of indicators opinion / opinion, position / status, confidence, the amount of savings. The third variable is formed from the activity indicators of activity / routine activities, easy to interact, busyness, responsibility. The fourth variable amount of money that was formed from the indicator in the money. Variable interest is a new variable that most consumers consider to have value eigen values for 2445, worth 20,377 and the variances of loading values for 0898, where the value is the highest value compared to the value of the other new variables.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 20 Jun 2012 04:02
Last Modified: 20 Jun 2012 04:02
URI: http://eprints.umm.ac.id/id/eprint/8688

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