PENGARUH TERPAAN IKLAN PARTAI DEMOKRAT DI TELEVISI TERHADAP PENDAPAT TENTANG SUSILO BAMBANG YUDHOYONO (Studi pada Mahasiswa Ilmu Komunikasi Angkatan 2006 Universitas Muhammadiyah Malang)

Ma'arif, Mochammad (2009) PENGARUH TERPAAN IKLAN PARTAI DEMOKRAT DI TELEVISI TERHADAP PENDAPAT TENTANG SUSILO BAMBANG YUDHOYONO (Studi pada Mahasiswa Ilmu Komunikasi Angkatan 2006 Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

As we know, there are many parties advertisement used television because had big power to influsnce public. Beside on the fact, the democrat party in television is very interest. Because it was lead by Susilo Bambang Yudhoyono as our Presiden. So all wisdoms made by him, inspite of wisdom advantage or disadvantage for people.Begin from the bad popularity of Susilo Bambang Yudhoyono in front of people. So with advertisement of democrat party, whaty the popularity of Susilo Bambang Yudhoyono can be better. That was made researcher interest to research. The problem in this research is how much the influence of democrat party advertisement on television about opinion of Susilo Bambang Yudhoyono. This research is quantitatif research. The object in this research is student of communication science major 2006 of University Muhammadiyah Malang. Sample from this research is 80 people. The purpose from this research knows how much the influence of democrat party advertisement about opinion of Susilo Bambang Yudhoyono and technique of take sample with sampling random system. The data accumulation technique using questionnaire and document which relevan with this research. Data analysis technique in this research is analysis simple regretion linear. Based on result of the research, got the correlation coefisient was indicated relation between X variable and Y variable. And got F value 45,242. Because F value is bigger than table F that is 45,242 > 3,96, so the relation expossure advertisement democrat party on televison with opinion of Susilo Bambang Yudhoyono is significant. Consequently exspossure of advertisement is up, so opinon of Susilo Bambang Yudhoyono is up too. And gotten the determination coefisien 0,367. Thats mean 36,7% the influence of expossure democrat party advertisement on television about opinion of Susilo Bambang Yudhoyono, and left 63,3% opinoin of Susilo Bambang Yudhoyono influenced by others variable which didn’t reviewed in this research.

Item Type: Thesis (Other)
Subjects: J Political Science > JA Political science (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 20 Jun 2012 02:53
Last Modified: 20 Jun 2012 02:53
URI: http://eprints.umm.ac.id/id/eprint/8638

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