POLA DISTRIBUSI DAN PEMASARAN UBI KAYU DI KECAMATAN PANGGUL KABUPATEN TRENGGALEK

LESTARI, PUJI (2007) POLA DISTRIBUSI DAN PEMASARAN UBI KAYU DI KECAMATAN PANGGUL KABUPATEN TRENGGALEK. Other thesis, University of Muhammadiyah Malang.

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Abstract

Farm sector has strategic role in preparing food, workforce, and raw material for industry. Indonesia has various farm commodities. One of them is cassava, through food diversification, cassava was used as carbohydrate substitution to reduce dependency to rice. Cassava also used for industrial raw material. Production process needs distribution. Cassava distribution aspect which included time and space is really important in order to strengthen the food tenacity. Distribution of cassava was hoped to fulfill the food preparation in region which lack of cassava. The research aimed to: 1) analysis the efficiency of marketing distribution line of cassava in Panggul sub-district, Trenggalek residence; 2) analyzing distribution map of cassava according to their region; 3) analyzing distribution map of cassava according to market-share. The location was stated in purposive way, that was in Panggul sub-district Trenggalek residence, since Panggul sub-district Trenggalek residence was one of the region which produced cassava. Accidental Sampling method used to stated the retailer found in data collection. Snow ball sampling using commodity approach used to find out the marketing line by sampling method started from the first sample and the next sample was taken as the marketing line decided according to the information of the first samples. Data used in this research were primary and secondary data. Primary data was received directly from the respondents (cassava’s seller) through interview, using questionnaire and completed with field-observation to observe the marketing process of cassava in location. Secondary data was supporting data to complete the primary data from BPS and sub-district central Office. According to the research, there were three distribution line of cassava in Panggul sub-district Trenggalek residence. They were: 1) broker – wholesaler – consumer; 2) broker – collector – wholesaler – consumer; 3) broker – consumer. Marketing line III could be stated efficient compared with marketing line I and marketing II, since the marketing line shorter and the margin was smaller. It was hoped to give more intensive for cassava farmer in Panggul sub-district Trenggalek residence in production development. Marketing region of cassava were Panggul sub-district and outside Trenggalek residence (Tulungagung and Kediri). The furthest Cassava marketing were to Kediri and the closest was Panggul sub-district. Cassava marketing included 4.25% from the whole Panggul Sub-district in 2007. The largest Marketing volume was outside Trenggalek and the smallest was in Panggul Sub-District. Market segment from Panggul sub-district was home-industry and household. Marketing volume of cassava was to industry marketing segment and the smallest marketed to the home-industry segment. Marketing Volume of cassava from February to July 2008 in Panggul sub-district has fluctuated. The largest cassava volume were in March while the smallest Marketing volume was in June.

Item Type: Thesis (Other)
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Zainul Afandi
Date Deposited: 19 Jun 2012 07:18
Last Modified: 19 Jun 2012 07:18
URI: http://eprints.umm.ac.id/id/eprint/8575

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