ANALISIS REPOSISIONING MOTOR SUZUKI BERDASARKAN PERSEPSI KONSUMEN(Studi Pada PT. Hero Sakti Motor Gemilang Malang)

ANTON, SUPRIYADI (2009) ANALISIS REPOSISIONING MOTOR SUZUKI BERDASARKAN PERSEPSI KONSUMEN(Studi Pada PT. Hero Sakti Motor Gemilang Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research entitles "Analysis Reposisioning Motor Suzuki Based On Perception Of Consumer ( Study At PT. Hero Sakti Motor Gemilang Malang)". Intention of this research is to know perception of consumer about reposisioning motorbike Suzuki at consumer PT. Hero Sakti Motor Gemilang in Malang. Data analyzer applied is analysis cluster. Analysis cluster applied to classify perception of consumer about reposisioning motorbike Suzuki at PT. Hero Sakti Motor Gemilang in Malang into batches that is relative is homogen. Primary data in this research is result of answer from responder to question in questionaire consisted of by important variable, keunikan, pre-eminent, owned one party(sides, reached, and profits. While secondary data utilized is sale statistical of motorbike in Indonesia the year 2005-2008, data about organization chart PT. Hero Sakti Motor Gemilang, data in the form of information about reposisioning motor Suzuki. population in this research is all consumer which has done purchasing and uses motorbike Suzuki in town Malang for period April 2008 ( beginning of roll-out of slogan Suzuki " Way Of Life"). Retrieval technique of sampling in this research mengunakan technique judgmental sampling. Based on result of calculation with mengunakan analysis cluster, known that motorbike responder Suzuki in PT. Hero Sakti Motor Gemilang Malang divided to become 2 cluster. Cluster 1 contains 39 responders or 39% is group of heedless responder of reposisioning done by Suzuki, while cluster 2 contains 61 responders or 61% is group of responder paying attention to reposisioning done by Suzuki.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 21 Mar 2012 13:28
Last Modified: 21 Mar 2012 13:28
URI: http://eprints.umm.ac.id/id/eprint/843

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