ANTARIKSAWAN, GUNTUR (2009) PENGARUH TERPAAN KOMEDI SUAMI-SUAMI TAKUT ISTRI DI TRANS TV TERHADAP DOMINASI URUSAN KEUANGAN OLEH ISTRI(Studi pada Ibu-ibu RT 08 RW VIII Perumahan Joyo Grand Malang). Other thesis, University of Muhammadiyah Malang.
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In this culture have memaparkan role of men to do any kind of and determine any kind of realized or do not get justification. On the contrary woman clan in culture like that stay in position of subordinate. He become the part of men and drape its life chance to men. This matter which create Iameness of gender in the end bear process of marginalisasi, double burden, permanent of position of subordinasi, hardness and stereotype to woman. Woman position in domesticity of traditional in general wife it is true hold important role in family as commisioned hold family finance. A mother deciding entire/all expenditure to family to buy or do not buy something In a household in general husband is wage earner whereas the wife undertake to manage household. Picture about woman like that's which wish to be presented by husbands comedy sinetron fear wife, that is housewifes with all coherent strereotipe at its life like liking ngrumpi, gossip, gathering etcetera. But differentiating it is all their husband in the reality fear to its wifes, more than anything else in the case of managing finance. Each beholder differ one another in answering to accepted message it, but each this individual also is reacting each other one another to accepted message it. To know influence of or comments of respon and also attention of audience according to Effendy, (2003:304) have to earn to grow an AIDDA formula that is: (1) Attention (Attention), Happened when us of concentration through at one of the appliance of indera our and overrule inputs through appliance of indera other. (2) Enthusiasm (Interest), After attention of television viewer there is, hence becoming problem is how so that inquiring and enthusiastic audience farther. (3) Attention have to earn is immediately improved to become enthusiasm, so that arise to feel to like to know exhaustively in audience x'self. (4) Ambition (Desire), Desire will emerge after enthusiasm, thereby desire of people to always to look on or enjoy presented information. (5) Decision, a phase where reader make kebputusan do will look on regularly and selalui enjoy presented information or leaving him. (6) Action (Action), After audience give attention, so that peep out enthusiasm of adan become a requirement and also do a decision, hence arising action that is audience action effort to give comments, suggestion, criticism. Pursuant to theory of AIDDA tersebtut a communicator will have ability to do communications behaviour and opinion through fascination mechanism if party of komunikan feel that communicator join in with him, equally word of side of komunikan feel the existence of equality between communicator with him, so that thereby komunikan have the kindness to meekly at message which is dokunikasikan by communicator. Communicator attitude trying to equalize x'self with this komunikan will generate sympathy of komunikan at communicator. This Research type is research of eksplanatif with quantitative approach, that is researcher of mendeskripsikan or depict population which is checking. Population in this research is citizen of RT 08 Malang RW VIII Perum Joyo Grand counted 26 people. It is all mothers of RT 08 RW VIII in Perum Joyogrand counted 26 the people with total intake technique of sampling. Technique data collecting which is used in this research is: (1) Kuesioner (2) Documentation. After data got, hereinafter will be analysed with easy and appropriate method comprehended, that is by using analysis: (1) linear Regresi modestly (2) validity test, (3) test of reliabilitas. Pursuant to result of visible research at equation of regresi showing number which is signifikan at level 0,05 at variable X. As for interpretation of equation of the regresi shall be as follows: Y = 7.381 + 0.441 with storey; level of siignifikansi 0.010. From result of the research can be concluded as follows: (1) There is influence between husbands comedy sinetron fear displayed wife in Trans TV to mothers domination in finances, where its influence is a mother in the housing komplek give assessment which are positive to figure all existing wife in displaying sinetron "Husbands Fear Wife", equally all wife of in ill part of attitude sengan all wife which always predominate all kinds of husband business especially in problem of finance. (2) Influence of husbands situation comedy sinetron fear displayed wife in Trans TV to mothers domination in finances, can be seen from result of value of regresi showing very small namely equal to 44,1%.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anwar Jasin|
|Date Deposited:||21 Mar 2012 13:27|
|Last Modified:||21 Mar 2012 13:27|
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