KEPERCAYAAN PEMIRSA TERHADAP TAYANGANSINETRON “ASTAGFIRULLAH” DI SCTV( Studi pada ibu-ibu Rumah Tangga di Desa Kutorenon Kecamatan Sukodono Kabupaten Lumajang)

ANDRIYANI, RETNO MEY (2009) KEPERCAYAAN PEMIRSA TERHADAP TAYANGANSINETRON “ASTAGFIRULLAH” DI SCTV( Studi pada ibu-ibu Rumah Tangga di Desa Kutorenon Kecamatan Sukodono Kabupaten Lumajang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Trust, Impressions Sinetron Presentation events are aired on television stations, television stations in Indonesia, where today many television shows with a theme of religious life. All these events form of presentation is packed in a variety of formats including soap operas nuanced religious event that is currently flourishing. The emergence of nuanced religious soap opera can have a positive impact to be a counterweight to the spectacle of a type which emphasizes the rah-rah and glamorous, while cultivating a similar impression that only forward the commercial side will only lose credibility and trust of viewers to the reality of the story. It is also strongly affected the increase in television ratings that show it. Village Community District Kutorenon Sukodono Lumajang famous for his religious life of high society. This is evidenced by the many study groups that exist among mother-housewife. The number of nuanced religious soap opera that aired a warm conversation in every meeting of recitation as an example of God's infinite greatness. Associated premises that researchers want to know how much the level of trust of mothers in the village households Kutorenon Sub Sukodono Lumajang against sinetrons "Astaghfirullah" on SCTV. In this study researchers used a quantitative descriptive research. With this kind of research, can be explained how much the level of trust viewers to sinetrons Astaghfirullah on SCTV. The population in the study are housewives who live in Orchard Village Krajan I Kutorenon Sub Sukodono Lumajang totaling 175 people. Sampling was done by cluster random sampling method used to determine the sample if the object to be inspected or a broader data source. The sample is determined as much as 25% of the total population or as many as 44 people. The research instrument, this is a questionnaire and interview to obtain the necessary data. Checking the validity of the instrument whereby reliability of data used to score the results of measurements included in the Product Moment Correlation formula and formula Reliability. Researchers tested the theory of Uses and Gratifications as a research framework. This theory determines the function of mass communication in serving the public. Uses and Gratifications showed that the main problem is not how the media to change attitudes and behavior of audiences, but how the media meet the personal needs and audiences. From the calculation means (average) indicator of the level of trust viewers to show soap opera "Astaghfirullah" which covers the underlying true story, the actors, the setting and the location and competence of religious teachers, then obtained by means of 22.35. According to the table confirm the level of trust levels, trust viewers are at a high level this shows that the audience believe in the reality show soap opera story "Astaghfirullah". Through this research is expected to be a reference for those who produce a religious-themed soap opera programs to further enhance and take into account the reality of the story in the making.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anwar Jasin
Date Deposited: 21 Mar 2012 12:05
Last Modified: 21 Mar 2012 12:05
URI: http://eprints.umm.ac.id/id/eprint/826

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