KUSUMAWATI, FITRI (2009) PENGARUH PELAKSANAAN COMMUNITY RELATIONPT. AJINOMOTO INDONESIA TERHADAP CITRA PERUSAHAAN(Studi pada Warga Desa Mlirip, Jetis. Kab. Mojokerto ). Other thesis, University of Muhammadiyah Malang.
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Keywords: Community Relation , company image Community relation is a form of company social responsibility which able to aply in company’s community environment. Community relations focused on better relation development to environmental community which would give benefit to the company or the community. Community relations was seemed as step to overcome the problem existed between company and the community, like the amoniac gas leak in PT. Ajinomoto problem which caused the dozens people had poisoned, also caused dead plant and livestock. The water spring also polluted by the production waste, land dispute for manufacture extension, also people’s protest to ask the company considered them as priority to be company’s employee. Behind all of it, there also intention to apply people business strategy in keeping and winning product brand or company image. According to social exchange theory which stated that an action would be repeated if the action get high profit. In other words, more often PT. Ajinomoto did community relation activities to the society in company environment, there would be better image found. From the thought, the writer formulate the statement of problems: 1) is there any influence between community relation with company image? 2) if there was existed, how big the influence? Research type was explanative, that was research did to test relations among variables by using quantitative approach, focused on data and number analysis. The research object was society in Mlirip village, Jetis, Mojokerto Residence, while samples were 55 people took by simple random sampling, where the samples took in random way. The researcher used questionnairre as primary data, the primary data was taken through validity and realibility tests using correlation product moment technique and alpha technique. The writer used regression analysis to analyze the data, it was needed to test whether any influence between community relations and company image and determination coefficient to predict the value of X variable to Y variable. According to the research, there found calculation of correlation coefficient 0,550 which means there was positive relation between independent variable community relations attack to company image dependent variable. Number 0,550 showed that the relation included into mid-category. According to F-test, there found Fcount 22.987 with significancy 5%, so found F table 4.00. While t count was 4,794 and ttable was 2.00. It means that Fcount larger than Ftable and t count larger than ttable, so H0was rejected and Hi was accepted. It means that community relation activity had significant influence to the company image. While through linear regression, there found that community relation variable influence to the company image was 0,303 which means that community relation influenced the company image for 30,3% and rest of them 69,7% caused by un-researched factor in this research.
|Item Type:||Thesis (Other)|
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculty of Social and Political Science > Department of Communication Sience|
|Depositing User:||Anwar Jasin|
|Date Deposited:||16 Jun 2012 05:09|
|Last Modified:||16 Jun 2012 05:09|
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