AKTIVITAS KEHUMASAN PARTAI POLITIK DALAM PROSES PEMBENTUKAN CITRA POSITIF MELALUI MEDIA MASSA (Study Pada Dewan Pimpinan Daerah Partai Keadilan Sejahtera Kota Malang)

Katmini, Katmini (2007) AKTIVITAS KEHUMASAN PARTAI POLITIK DALAM PROSES PEMBENTUKAN CITRA POSITIF MELALUI MEDIA MASSA (Study Pada Dewan Pimpinan Daerah Partai Keadilan Sejahtera Kota Malang). Other thesis, University of Muhammadiyah Malang.

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Abstract

Public relations are part of activity of conducted management chronically by institute or organization or company to form and also look after image. Braiding relation with mass media represent organizational liaison activity or institute inside of develop image through media. In the world of image politics represent primary factor or matter to growth and continuity of its life a political party. With strength of media, political party can form its image to society because media have strength of excitement to influence society. Secure and prosperous Party Justice is new party of participant of general election capable to inhale attention of many people. These parties always present images which are positive society eye, and image is which during the time presented by PKS is not quit of liaison activity conducted by PKS. With this background hence this research internal issue formula is how liaison activity of DPD Secure and prosperous Party Justice of Malang Town in course of forming of image through mass media and aim to know liaison activity conducted by Secure and prosperous DPD Party Justice of Malang Town in course of forming of image through mass media. Descriptive research type is with data qualitative. This type of dot weigh against in course of clarification and exploration concerning phenomenon or fact of social by way of respective variable describe with accurate unit and problem. Technique data collecting is conducted by documentation and interview. Research Subject determined with technique of purposive sampling (sampling aim to), that is its have been selected as according to determined by criterion researcher. Data analysis the used is qualitative. Pursuant to formula of is problem of which have been specified, this research to know conducted by liaison activity is Secure and prosperous Board Of Directors Area Party Justice of Malang Town in course of forming of positive image through mass media. There are some finding in research related to liaison activity conducted by Secure and prosperous DPD Party Justice of Malang Town in course of forming of positive image through mass media. Conducted activity for example, performing a courtesy call to existing media Malang town, delivering release press from every activity, writing to through media, filling to be dialogued by politics and spirituals at electronic media. Media print to get more priority than electronic media. Based on researcher data analysis and conclude that liaison activity conducted by Secure and prosperous DPD Party Justice of Malang Town in course of forming of positive image throughmass media walk better because PKS can place media as partner and effective because message that submitted by good PKS of religious message and also message of politics can be sent to society. From result of conclusion hence writer suggest that in executing party liaison activity, PKS shall exploit mass media in an optimal fashion and more proactive to existing media and also place media as very important partner. Because researchers realize that these masterpieces still many insufficiency, hence suggested by this research become communications science major’s student motivation to conduct research of a kind.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Zainul Afandi
Date Deposited: 16 Jun 2012 05:02
Last Modified: 16 Jun 2012 05:02
URI: http://eprints.umm.ac.id/id/eprint/8200

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