ANALISIS PENGARUH PERIKLANAN, PROMOSI PENJUALAN DAN PENJUALAN PRIBADI TERHADAP VOLUME PENJUALAN “ZONE” PHOTOBOX MALANG TOWN SQUARE

Wijaya, R. Hendra Adi (2007) ANALISIS PENGARUH PERIKLANAN, PROMOSI PENJUALAN DAN PENJUALAN PRIBADI TERHADAP VOLUME PENJUALAN “ZONE” PHOTOBOX MALANG TOWN SQUARE. Other thesis, University of Muhammadiyah Malang.

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Abstract

This research represent type research of explanatory with approach of case study to explain relation/link of kausal between variable - variable examination of hypothesis of Intention of this research is to know influence by promotion is Zone photo of box that is advertisement at amount of circularized brochure to consumer candidate, and then sales promotion, Zone that is Amount of circularized coupon to consumer, and sale of person with used by time is sales for presentation, which all the the promotion form anticipated collectively/together same to have an effect on to sale volume (Y) as variable tied while free variable which influencing it promotion form which have been mentioned the above. Measurement of free variable (X) is conducted by promotion of Zone photo of box for example advertisement, released by sales promotion is company during 15 months in the year 2006 and 2007 and for the measurement of variable tied ( Y) are the amount of sale volume each month during 15 months in the year 2006 and 2007 in the form of unit or package Pursuant to calculation of doubled linear regresi can know by the level of free variable contribution that is promotion to sale volume equal to 89,9 %. Matter this means 89,9 % variation of sales can influence by variation of from third free variable while the rest ( 100 - 89,9 = 10,1 ) influenced on the score of other cause. In Anova table, read by value of Fhit = 32,689, and from statistical value table of F at Anova table have free degree of V1 = 3 and V2 = 11 [at] level of signifikan 0,05 ( F1;3;11;0,05 ), we obtain;get value of Ftabel = 3,59. becoming to see that Fhit>Ftabel that is 32,689 > 3,59 because value of Fhit > Ftabel hence concluded that we earn to refuse its Ho Meaning that between advertisement variable, sales promotion and sale of person collectively/together is same to sale volume there are linear. test of T for the significance test of Variable Advertisement have t calculate equal to 3,303, test of T for the significance test of Variable Sales promotion have t calculate equal to 3,325 Test of t for the significance test of Variable sale of person have t calculate equal to 3,183, because all variable have t calculate > table t hence can be concluded that we earn to refuse Ho; its meaning of variable advertisement variable sale of person, sales promotion variable have number of signifikan. Model doubled regresi the used have also fulfilled conditions of representative ( Blue-Best, linear, unblased, estimation) where the equation have fulfilled some classic assumption that is do not happened multikolineritas, and autokorelasi of heterodastisitas and also fulfill assumption of normalitas. Pursuant to result of which obtained that conducted by promotion is Zone which consist of advertisement, sales promotion and sale of person have influence is signifikan to sale volume

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 16 Jun 2012 04:43
Last Modified: 16 Jun 2012 04:43
URI: http://eprints.umm.ac.id/id/eprint/8179

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