ANALISIS FAKTOR YANG DIPERTIMBANGKAN UNTUK MENGKONSUMSI BUAH PEPINO

ANDIK, WIBOWO (2009) ANALISIS FAKTOR YANG DIPERTIMBANGKAN UNTUK MENGKONSUMSI BUAH PEPINO. Other thesis, University of Muhammadiyah Malang.

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Abstract

This type of research is the survey conducted, where researchers conduct research in data collection conducted in NURJADI Florist located in Orchard Sempu RT 02/RW 01 Village Gadingkulon Malang Regency with the title of the research is: "Analysis of Factors Considered To Eat Fruit Pepino" Objective was to identify factors that consumers consider in consuming fruits Pepino and to determine the dominant factor to be considered consumers in consuming fruits Pepino. The analytical tool used in this research that uses factor analysis. Based on the results of research and discussion that has been done then it can be concluded that factor analysis has been done, it can be produced 5 factors that are considered core consumer to consume the fruit Pepino. The first factor is the main product that includes endurance, prevent amenia and cleanse the blood. The second factor is the generic product that includes skin health, reduce the risk of high blood pressure, protect from the cold, to prevent thrush and regulator of water balance. The third factor is the product of hope includes regulate sugar in the body, to increase energy, improve the absorption of vitamins A and stabilize the vision. While the fourth factor is about preventing koresterol complementary products, to regulate metabolism and maintain digestive and fifth factors are of potential products that includes a cover capable of preventing diabetes. The main product of factors that include variables endurance, prevent amenia and cleanse the blood is the most important factor considered by consumers in consuming fruits Pepino. Some suggestions are proposed in this study is expected to introduce more corporate existence Pepino fruit products to consumers so that the benefits of the product can be known more widely to the public or the consumer and then expected the company to innovate on products Pepino fruit.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anwar Jasin
Date Deposited: 21 Mar 2012 11:45
Last Modified: 21 Mar 2012 11:45
URI: http://eprints.umm.ac.id/id/eprint/813

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