“Pengaruh Kualitas Jasa Terhadap Kepuasan Konsumen pada Oto Bus PO. Medali Mas (Malang-Denpasar)”

KUSUMA, DIYAN BUDI (2007) “Pengaruh Kualitas Jasa Terhadap Kepuasan Konsumen pada Oto Bus PO. Medali Mas (Malang-Denpasar)”. Other thesis, University of Muhammadiyah Malang.

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Abstract

The title of this resercah is ‘the influene of service quality to the consumen’s satisfaction of Oto bus PO.Medali Mas Malang( Malang- Denpasar)” The purpose of this research to know the influence of variables service’s quality to the consumen’s satisfaction of PO. Medali Mas and to know which variable from the service’s quality that influence or maybe the most influence to the satisfaction of PO. Medali Mas. Based on problem’s pattern and basis for theory that said by the writer choose hypothesis of this research’s problems (1).It is accused that variable of service’s quality include direct evidence, realibility, energy listen carefully, empathy influence to the consumen’s satisfaction PO. Medali Mas (2). It is accused variable of direct evidence influence to the consumen’s satisfaction service PO.Medali Mas. Analise’s equipment that used on this research is logistic’s regretion’s analyse, Before it, the data is processed by using logistic’s regretion is analysed first by using validity test and realibility test. Based on Hypothesis test that done, obtained conclusion that all variables service quality influence to the consumen’s satisfaction PO. Medali Mas is all variables are direct evidence, realibility, energy listen carefully, empathy so hypothesis I is received. Hypothesis II the most influence variable is direct evidence so hypothesis II that raised is received..

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 15 Jun 2012 09:35
Last Modified: 15 Jun 2012 09:35
URI: http://eprints.umm.ac.id/id/eprint/8058

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